Putting our hours of Instagram scrolling to good use, we bring to you this week’s round-up emerging and exciting labels that are making our feed brighter with their kaleidoscopic designs.

Designed for the woman who isn’t afraid to embrace colour, print or experimental silhouettes. These new labels on Instagram are taking the warp and weft of the country, and translating it into contemporary creations. Scroll down to paint the world bright!

1. ColorStory by Dee

Color Story by Dee
Image: Color Story by Dee Instagram

The vibrance of Indian handloom fabrics is unmatched as it traverses from intricate patterns, floral prints to bold hues. Capturing this eclectic mix is Dubai-based label Color Story by Dee in our list of new labels on Instagram. The brainchild of designer Deepti Khanna, this fusion label creates one-of-a-kind contemporary dresses using traditional fabrics, mostly on custom orders. Aztec prints, ikat motifs and abstract art take form on kaftan dresses, beach cover-ups, tie-up blouses and flirty jumpsuits takeover their ‘Tribal Thumka’ collection. The idea behind the brand is to create happy outfits that are an alternative to fast fashion brands and are built to last.

2. Advait

Image: Advait Instagram

In the world of fashion, the actual artisans often fail to get the credit they deserve. So it’s refreshing to see a brand hailing the craftsmen as their real heroes. Advait, started by designer Advaitha Ravishankar aims to celebrate the textures, prints and crafts native to the country through its designs. Abstract painterly prints are hand drawn and painted and then brought together using digital mediums, adding that human element to each design. The kaleidoscopic colours used on their crisp sets, tiered dresses, tunics are all made using upcycled pigments that would have been thrown away due to excess stock. From fabric recycling  to dye preservation, Advait isn’t simply about giving you a bright outfit but ensuring the backend is sustainable.  

3. Salita Nanda 

Salita Nanda Gram & Grab
Image: Salita Nanda Instagram

A merger of notebook doodles and street graffiti with a stroke of artistic sketches, that’s how we would describe the vivid prints at Salita Nanda. The eponymous label was started by the London-born designer who wanted to create a brand with a fierce feminine spirit. Crisp tailoring, custom-developed fabrics, hand-illustrated designs and vivid hues, the clothes are designed to turn heads. The label’s digital prints are heady with pop imagery and 20th century iconography can also be seen on a range of fun graphic white tees for everyday wear. Did we mention they are giving custom-made matching masks with every order nowadays? 

4. Bennch

Bennch Gram & Grab
Image: Bennch Instagram

Who says minimalism can’t be achieved in colour and print? Sustainable fashion label, Bennch manages to do so with it’s mix of monochrome and painterly prints. Started by sister duo, sister duo Naina and Neha Chaudhary, the brand reimagines classic silhouettes with graphic details and neon hues. Brush strokes, splattered polka dots, graffiti details or colour blocking – the print options are plenty but always clean and streamlined. We adore their trench coats and free flowing dresses that are seasonless yet leave a mark with their muted details.   

5. Bobo Calcutta

Bobo Calcutta Gram & Grab
Image: Bobo Calcutta Instagram

Bobo is a Calcutta-based label started by Jeet Shahi and Ayushman Mitra that makes pieces of wearable art. Paintings by Mitra are used to create the brand’s signature abstract prints that are transferred onto silk and muslin materials. The surreal jackets, dresses and trousers are all highlighted with sequin embroidery, the brand makes a bold message with its clothes as well as edgy campaigns, in a bid to break stereotypes. Floral designs, kissing faces, Indian motifs etc are all amalgated on to these limited edition prints.  

Akshita Nahar Jain
Sr Associate Editor
Akshita Nahar Jain has worked with various publications, including Elle, Harper’s Bazaar Bride, and Time Out Delhi, and written extensively on fashion and lifestyle. A sucker for alliteration and shows with more style than script, she enjoys scrolling the web for less travelled destinations.