Early this month, Hermès unveiled its SS ’21 collection via a phydigital show held at the Tennis Club de Paris. In a social-distanced setting, models traversed a sparse looking set that was punctuated by columns featuring black and white collages. These images showed the works of 12 artists who used the collection as a starting point to develop something novel.
The SS ’21 collection in itself was a celebration of minimalism, clean lines, and unfussy styling. A sign of the times, and an idea that flowed through the work created by the renowned artists as well. Images of the inspired creations were compiled as a ‘scrapbook’, a tome in a sense, which gave an insight into the many lenses through which the new collection has been viewed. Participating artists included photographers Sam Rock, Katrien de Blauwer, Deo Suveera, and Camille Vivier; painters Carsten Fock and Graham Little; film critic and writer Philippe Azoury; plasticians and photographers Jonathan Llense and Douglas Mandry; performer and photographer Isabelle Wenzel; musician and sound illustrator Fréderic Sanchez; and plastician Claudia Wiser.
For Nadège Vanhée-Cybulski, artistic director, women’s ready-to-wear, Hermès, the compilation turns the spotlight on “artists who inspire us, [who] have in turn been inspired by our collection to create works and images”. The scrapbook follows the century-old tradition of artists’ collage albums, and is “a dialogue between fashion and art, a free interpretation of patterns, incarnations and digressions around the themes and silhouettes of the new collection,” says Vanhée-Cybulski. “There is one spirit here: That of a freedom found.”
Scroll through the gallery to see the ‘inspiring’ results.
Hero image: Sam Rock © Hermès