Creating bespoke menswear means that every cut, every silhouette, each tiny detail must be given enough and more attention. Homegrown label Herringbone and Sui, known for its impeccable cuts, understands this well. Which is why, with a view to modernise and uncomplicate the silhouette (we also feel in keeping with the global trend of fusing fashion with tech), the brand has melded tailoring with high-technology, and is employing 3D body-scanning to create bespoke suits and separates.
A first of its kind in India, the technology employs pin-point detailing, a 20-camera setup, depth sensors, and infrared laser-tech, which helps the store’s algorithm create an exact three-dimensional avatar of the customer in under 10 seconds. This in turn helps create a sharper and more precise silhouette.
The readings are combined with traditional tailoring techniques, altering patterns to compensate for posture, stance, shoulder slant, and numerous other small details to create suits that “fit and sit” perfectly for each customer.
In total, the machine delivers 120 measurements in just 10 seconds, which is more than twice as much as what standard bespoke treatments offer. All of this, to help create a perfect bespoke silhouette unique to each customer.
Situated in Bandra, Mumbai, H&S’s 3000-sq-ft store is currently playing host to this next-gen bespoke treatment. As an extension to their available line of services, the 3D rendering services can be used over a variety of tuxedos, suits, sport jackets, achkans, bandhgalas, Nehru jackets, and shirts and trousers.
All images: Courtesy Tim Collins and Herringbone & Sui
Mikhail Gomes
Features Editor, Lifestyle Asia India & Contributor - Augustman
A watch aficionado, Mikhail also enjoys learning about fine whiskies, and one day hopes to establish his own menswear label. At Lifestyle Asia India, he writes on watches, menswear, auto and tech.
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