The world is currently undergoing treatment. As the pandemic takes over even more drastically with the toll exceeding over 4,00,000, more brands are being proactive and mindful about their role in saving the world. Check out these fashion and beauty brands that are going all out to combat the COVID-19 crises.
Luxury brand Bottega Veneta has launched a virtual residency programme intending to spread positivity. This multi-platform plan will see a muse, collaborator, or talent take over the newly-created mini-site showing off works that inspire them (film, music or art). On weekends, the platform will host cooking segments from chefs and/or host live music performances with a Sunday movie night thrown into the mix. You can access the Residency through Instagram, YouTube, Spotify, Apple Music and SoundCloud, as well as Bottega Veneta’s website.
The beauty giant, along with its corporate foundation The Estée Lauder Companies Charitable Foundation (ELCCF) has pledged to help support efforts to control the outbreak worldwide. Measures include establishing a grant for the NYC COVID-19 Response & Impact Fund, a $75 million (Rs 571 cr approx) philanthropic project involving multiple partners. The fund aims to support key social services and community organisations, in the company’s home city of New York.
Additionally, a donation of $2 million (Rs 15.24 cr approx) is made to the non-profit organisation Doctors Without Borders/Médecins Sans Frontières (MSF). It has also directed $800,000 (Rs 6.1 cr approx) to the Red Cross Society of China, Shanghai Charity Foundation and Give2Asia, in addition to making in-kind donations with a value of $1.4 million (Rs 10.67 cr approx) to the China Women’s Development Foundation. The brand has also reopened its Melville, NY, manufacturing facility to produce hand sanitizer for high-need groups and populations.
The luxury goods giant, LVMH, is converting three of its perfume manufacturing facilities to make hand sanitisers, replacing fragrances for Dior and Givenchy. They will be donated to hospitals around France, which is currently experiencing a nationwide shortage of antibacterial gel. But, that’s not all, earlier this year, the Paris-based conglomerate donated Rs 17.5 cr (approx) to the Chinese Red Cross Foundation in response to the shortage of medical supplies in Wuhan.
Additionally, Dior has joined the fight against the pandemic, confirming that one of its workshops has started to produce face masks. The luxury fashion brand took to their Instagram to post a statement, ”Dior is actively committed to aiding and protecting all those who are on the front line every day. Thank you to our wonderful petites mains who, in an exceptional show of solidarity, are working tirelessly to protect them. #DiorStandsWithYou”
Kering-owned Gucci is producing 1.1 million masks and 55,000 pairs of medical overalls. The Italian fashion brand’s efforts are joined by Prada, whose factory in Montone is now being used to manufacture 110,000 masks and 80,000 overalls that will be donated to hospitals in Tuscany. Prada has also funded six new ICUs across hospitals in Milan. Kering group has also pledged Rs 6.8 cr (approx) to the Hubei Red Cross Foundation.
Donatella Versace and her daughter Allegra have made a personal donation of Rs 1.6 cr (approx) to the intensive care unit of the San Raffaele hospital in Milan.
Oregon-based sportswear giant Nike has donated US$10 million (Rs 76 cr approx) to the Oregon Food Bank, Oregon Community Recovery Fund and the Oregon Health & Science University — all organisations providing coronavirus relief. On top of that, The Nike Foundation has also contributed US$1 million (Rs 7.6 cr approx) to the COVID-19 Solidarity Response Fund.
Miuccia Prada, together with her husband and co-CEO Patrizio Bertelli, has followed their lead, funding six new ICUs across three of Milan’s hospitals: San Raffaele, Sacco, and Vittore Buzzi.
The French apparel brand most known for its skiwear, Moncler’s CEO Remo Ruffini has donated €10 million (Rs 90 cr approx) to fund the construction of a hospital in Lombardy, the worst-hit region in Italy.
Italian designer Giorgio Armani, too, gave €1.25 million (Rs 10.34 cr approx) to hospitals across the country.
Independent fashion designers Brandon Maxwell have started the production of medical supplies. Through a statement on Instagram, Maxwell shared that his brand is now in the midst of focusing on creating gowns for doctors and nurses treating COVID-19 patients. The American designer also intends to make medical-grade masks and gloves as soon as more information on manufacturing them becomes available.
Similarly, Siriano and his team are working to produce a few thousand masks a week for hospitals in New York. The masks, while washable and reusable, are not medical grade, but the Project Runway winner plans to acquire the approved materials and patterns to meet official health standards.
After calling Kendall Jenner out for downplaying the pandemic, Italian influencer Chiara Ferragni launched her own online fundraising campaign last week. It has since accumulated over €4 million (Rs 33 cr approx) for Italian hospitals.
New York designer Kerby Jean-Raymond (whom you might recognize as a guest judge on Next in Fashion) has turned the headquarters of his label, Pyer Moss, into a donation centre. As the city’s hospitals are running short on N95 masks and latex gloves, the Pyer Moss founder is encouraging fellow New Yorkers to mail brand new supplies to his office to be redistributed.
Jean-Raymond is also pledging US$5,000 (Rs 3.8 lakh approx) for the cause. That’s on top of the US$50,000 (Rs 38 lakh approx) that his brand is setting aside for smaller, minority- and women-owned creative businesses in the city that are suffering from the financial impact of the coronavirus epidemic.
The Zegna Group of Italian luxury brand Ermenegildo Zegna has pledged a donation of €3 million (Rs 25 cr approx) to the Civil Protection in Italy. This donation is in support of the nurses, doctors, scientists, and volunteers across Italy who have been working tirelessly to fight this epidemic. The Zegna Group will also convert a part of its production facilities in Italy and Switzerland to the manufacturing of medical masks, that will provide critical supplies to both Zegna’s employees and to the wider needs in Italy and Switzerland. Additionally, they will also produce protective hospital suits for medical staff.
Gucci will make two separate donations of €1 million each (Rs 8.34 cr each approx) to crowdfunding campaigns: Locally, in Italy for the Italian Civil Protection Department (Protezione Civile) in partnership with Intesa Sanpaolo; and globally, for the COVID-19 Solidarity Response Fundii in support of the World Health Organization, through a matching campaign with Facebook.
“We Are All In This Together” is the call to action that will accompany Gucci’s crowdfunding campaign along with an illustration gifted by Rome-based artist MP5, depicting a person holding their hand to their heart in a symbol of solidarity. Starting tomorrow, Gucci will also put its social media accounts (along with links to donate), with over 70 million followers, at the disposal of the World Health Organization, to help in amplifying official public service information to protect the health, safety and well-being of the community.
One month after announcing an important donation to the Spallanzani Hospital to acquire a new state of the art 3D high definition microscope, Bvlgari has announced its further contribution to the national effort to prevent and eradicate Covid-19.
In partnership with its long-term fragrance manufacturer ICR, Bvlgari has launched hand cleansing gel. The hand gel will be distributed in 75ml recyclable bottles through the Protezione Civile (Italian Civil Protection Department) to help the most critical infrastructures today waging war against the virus. Bvlgari plans to manufacture hundreds of thousands of bottles in the coming 2 months. The Bvlgari Hand cleansing gel is not used with water, but simply by putting it on hands.
FDCI will provide financial assistance to small businesses and young designers in need. An eminent designer member of the industry has very kindly pledged support to this cause. The council, the board, and chairman Sunil Sethi are putting in the seed funds to get this rolling.
Smaller businesses (with tremendous potential) are run like a one-person-army; one individual taking care of a team of craftsmen, playing the role of a manufacturer, salesperson, accountant, promoting and providing for his/her little family and bursting with ideas. A lot of them are not in a position (or have the luxury of time) to process formal paper-works to seek support from banks / financial institutions.
Global fashion luxury group Capri Holdings, which manage luxe companies like Michael Kors, Versace, and Jimmy Choo, has announced donations of over $3 million in support of the COVID-19 relief efforts.
Michael Kors will donate $1 million to support local relief efforts in the US. Founder Michael Kors and John Idol will make personal contributions of an additional $1 million. The combined $2 million will be distributed within these organisations: NYU Langone Health and New York-Presbyterian Hospital ($750,000), God’s Love We Deliver ($250,000), and A Common Thread, CFDA/Vogue Fashion Fund for COVID-19 Relief ($250,000).
Versace is donating a total of $500,000 to support local efforts in Milan. This is in addition to the ¥1 million that Versace donated in February to support the Chinese Red Cross Foundation. Additional funds will be distributed within these organisations: San Raffaele Hospital ($400,000) and Camera Nazionale Della Moda Italiana ($100,000).
Jimmy Choo will donate $500,000 to support relief efforts both in London and globally. Additionally, the National Health Service COVID-19 Urgent Appeal by NHS Charities Together will receive $250,000 and WHO’s COVID-19 Solidarity Response Fund will receive $250,000.
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