Jennifer Lopez is the new global face of the American luxury brand Coach

90s golden girl and one of the highest paid Latin actresses in Hollywood J.Lo is still stealing headlines in 2019. From her engagement to Alex Rodriguez and sashaying Versace runway in the iconic green dress to celebrating her 50^th birthday in style and promoting another buzz-worthy role in Hustlers, the actress and singer has been announced as the new global face of Coach. Lopez has joined the brand’s star-studded list of ambassadors including Selena Gomez and Michael B. Jordan.

A true New Yorker and a firm believer in possibilities and self-expression, J.Lo has built an incredible career and redefined industry standards along the way — a journey that the New York-based fashion label with 78-year-old legacy of leather craftsmanship, quality, and authentic New York style, can identify with.

“Jennifer is so authentic,” said Stuart Vevers, creative director at Coach. “She’s determined and she’s an original who has followed her own path to do things her own way — she really embodies the attitude of Coach and our new campaign.”

The enthusiasm was shared by Lopez, who expressed her excitement for the partnership: “I’m so excited for this collaboration with Coach. It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style — an uptown downtown mix.”

J.Lo’s partnership with Coach will begin with the Spring 2020 season, so be prepared to see the stunning beauty starring in the brand’s advertising campaigns all over the city in the coming months.

This article first appeared on Lifestyle Asia Hong Kong.