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How K-pop stars are taking over the fashion industry as brand ambassadors

Forget about taking over the world by storm with their music, K-pop stars are now taking over fashion as luxury brand ambassadors, and we can’t get enough of them. From Louis Vuitton naming BTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, Korean idols are on their way to global supremacy, and fashion is no exception. Here is a list of K-pop stars who have fronted high-end fashion brands.

K-pop stars who have fronted global luxury brands

BTS for Louis Vuitton

 

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A post shared by Louis Vuitton (@louisvuitton)

Dressing up seven well-known and extremely talented artists sounds like a better deal than just one, isn’t it? BTS, one of the world’s most popular boybands, is building a name for themselves not just in music but also in fashion. Louis Vuitton recently appointed BTS as its new brand ambassador. The boyband donned Louis Vuitton outfits at the 2021 Grammy Awards, as well as making their first runway appearance in Louis Vuitton’s virtual fashion film for its Fall/Winter 2021 menswear line, making this one of the year’s most iconic global collaborations.

BLACKPINK’S Jisoo For Dior

 

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A post shared by Dior Official (@dior)

Not just Jisoo, but each member of the girl group Blackpink has had at least one stellar fashion collaboration. Jisoo was an important global ambassador for the legendary fashion house Dior. The South Korean star elegantly brought Dior’s modernity and passion to life as a muse for the luxury brand’s collection across all genres.

BLACKPINK’S Rose for Yves Saint Laurent & Tiffany & Co.

 

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A post shared by ROSÉ (@roses_are_rosie)

 

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A post shared by Tiffany & Co. (@tiffanyandco)

Blackpink is clearly taking the centre stage, as seen by Rosé’s recent collaborations with global luxury powerhouses. After being chosen the new face of the Parisian fashion house, Yves Saint Laurent, in 2020, the pop star didn’t stop there. She now has another glamorous collaboration to her name as a global ambassador for Tiffany & Co.

BLACKPINK’S Lisa for Celine & Bvlgari

 

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Lisa is yet another big fashion figure that has influenced trends since its inception. From representing Celine in 2019 with her ever-desirable Parisian flair to becoming the gleaming new face of Bvlgari along the road, the young rapper has undoubtedly left her mark in the world of luxury fashion.

BLACKPINK’S Jennie for Calvin Klein

 

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While each of the Blackpink ladies has her own distinct fashion sense, Jennie’s stand-out style sense has always made it a cakewalk for luxury businesses to take her up on their offers. Jennie has all eyes on her after being named Calvin Klein’s newest brand ambassador!

G-Dragon for Chanel

 

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A post shared by 권지용(權志龍) (@xxxibgdrgn)

Big Bang’s leader was one of the first K-pop idols to be associated with Chanel. After years of attending their fashion shows, he was designated brand ambassador in 2017. The trend of several stars collaborating with luxury powerhouses is clearly opening doors for additional K-pop superstars, and it is just getting hotter.

Jackson Wang For Fendi

Jackson, one of the trendiest idols, serves as the global ambassador for a number of renowned luxury brands, including Cartier, Fendi, and Armani Beauty. The very talented star wonderfully reflects Fendi’s inventive attitude, making him an ideal brand ambassador. His artistic collaboration with Fendi is absolutely one of a kind since he is one of the most intriguing Korean artists to emerge from China.

EXO’s Kai For Gucci

 

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A post shared by Gucci Official (@gucci)

Kai has been a great fashion trendsetter in K-pop. Collaborating with Gucci as its global brand ambassador in 2019, the star has also been an inspiring face of the brand’s 100th-anniversary exhibit, creating history as the first-ever Korean artist to have a collection under his name.

Cha Eunwoo for Burberry

 

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Cha Eunwoo was approached by a luxury house, which is not surprising given that he has been flexing his impeccable modelling talents on social media for years. W Korea officially confirmed on their page that the renowned star would be the new worldwide ambassador for Burberry, following many clues on his official Instagram account and several behind-the-scenes photos.

AESPA For Givenchy

 

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A post shared by GIVENCHY (@givenchyofficial)

Regardless of the fact that they only debuted a few months ago, this K-pop quartet is definitely focused on making some significant power moves. AESPA has already released a powerful sense of individualism as global ambassadors for the French luxury house Givenchy, which is enough to make this collaboration remarkable.

All Images: Courtesy Shutterstock

Anushka Narula
Anushka likes to write about fashion, beauty, and other nice things. When not bound to her keyboard, she likes to make her Pinterest boards come to life.
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