The way we shop has changed. Post-COVID-19 market is all about making thoughtful choices and soaking in experiences online. Brands all over the globe have adapted to new technologies and practices devising immersive shopping experiences for their clients, ensuring virtual, in terms of appeal, is as good as real. The Luxury Shopping Festival, a one-of-a-kind virtual event is hosted exclusively by Reliance Brands Ltd, is exactly this.
The festival runs from August 7 to August 23 and is planned across three consecutive weekends – Friday to Sunday. Through a calendared list of digital events, the festival will be hosted on dedicated video conference channels wherein customers can log in and enjoy engaging conversations around luxury, fashion, and lifestyle. Besides this, the festival will also become a platform for great conversations from several lifestyle/wedding/food industry veterans.
You can take a virtual tour of Museo Ferragamo with Pernia Qureshi and granddaughter of Mr Salvatore Ferragamo, Angelica Visconti. Veteran wedding planner Vandana Mohan will also be holding a session. For those intrigued by art and luxury, there will be sessions hosted by philanthropists and art aficionado Feroze Gujral. Vintage car lovers will be entertained too since there is a session with collectors Siddhraj Singh, Arihant Taleria, Srinivas Krishnan. What’s not to love?
For those interested in not just shopping but also gaining a contextual understanding of brands and their history, there will be virtual walkthroughs, wherein customers will know about the brand legacies and their (shoppable) collections. Considering that the festival forms a part of the End of Season Sale period, each brand will also offer attractive discounts to the customers – both virtually, as well as in-store. For those looking for great deals, you can avail interesting options such as 10% cashback on ICICI cards, F&B vouchers, access to club memberships, etc.
Holding a spectrum of brands such as Burberry, Jimmy Choo, Bottega Veneta, Canali, Steve Madden, Tiffanys, Diesel, and Paul Smith under its umbrella of Reliance Brands Ltd, which will also be available at the festival to shop. Reliance Brands Ltd. will use its virtual platform, extending an invite to five million customers and partner networks across malls, e-commerce, retail, and banking.