Home > Style > Fashion > Manish Arora x KOOVS 2.0: Gender fluidity in signature style
Manish Arora x KOOVS 2.0: Gender fluidity in signature style

Known for his unapologetic use of striking hues, kitsch, culturally-inspired motifs, and edgy cuts, Manish Arora has been a fixture on the international fashion scene for some time now. When he is not bringing the Paris runways to a halt, he is busy collaborating with a wide spectrum of brands. Last February, he joined hands with beauty brand Kama Ayurveda to create a limited edition line, and now he is all set to unveil his second collaboration with e-retailer Koovs, which goes live tomorrrow. The Manish Arora x Koovs collaboration ‘Love is Love’ comprises of womenswear, and for the first time, unisex separates.

manish arora

“This is our second collaboration with Koovs, which is one of a kind since it is the first time we at Manish Arora Paris have created a unisex collection,” says Arora. “The collection has been made keeping in mind the Indian customer along with the Koovs audience,  which is what makes it very different from the rest of my collections.” 

KOOVSThe unisex range includes key pieces that are inspired by Tuzki, a special rabbit emoji from Warner Media Entertainment Networks. The styles narrate a character’s day in Paris, going from meditating under the Eiffel tower to roaming the streets with a glass of wine in hand. The collection comprises denim pieces, statement T-shirts, winter-appropriate sweatshirts, jackets, and activewear. Accessories include passport holders and bum bags.

Manish arora

The womenswear range pays homage to Native American culture, featuring prints inspired by animals in their natural habitat. Think oversized psychedelic owls and butterflies on denim jackets and lingerie tops, dresses, skirts, T-shirts, jackets, and accessories.

Image: Courtesy Manish Arora

The range is priced between Rs 999 and Rs 4,999. The collection will retail exclusively at koovs.com

Manish Arora x KOOVS 2.0: Gender fluidity in signature style

Anupam Dabral

Sr. Associate Editor

It was while studying fashion journalism at London College of Fashion that Anupam developed a keen interest in the anthropological aspect of the discipline; for him, fashion only makes sense when seen in the context of its environment. He is always on the hunt for great stories, and in his spare time binge-watches films/shows starring Whoopi Goldberg, Dawn French and Jennifer Saunders.

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