2019 has been a fantastic year of collaboration. Now that designers have proved that collaborating is better than competing, this year’s most-awaited Nike x Dior collection is out. The anticipated Dior x Air Jordan 1 collaboration was unveiled at the Dior men’s Fall 2020 collection showcase in Miami last month, as the recent brainchild of creative director for Dior Homme, Kim Jones.
Branded as the Air Jordan 1 High OG Dior, the design is clearly influenced by the designers at Nike’s Jordan Brand — with a Parisian chic twist. The grey and cream pair of high cut Air Jordans are made entirely with calf leather, paying homage to Dior’s history of leathercraft, coloured in Dior Gray and balanced with cream. The signature Nike swoosh logo is redone with the Dior Oblique monogram, as well as etched on the insoles. The outer soles also bear a branded touch with the Dior logo blazoned across the bottom of each shoe.
This collaboration was not invented in a vacuum either — the Air Jordan 1 High OG Dior was made to celebrate monumental moments for both brands, namely the debut of Dior’s men’s collection in America, which happened to coincide with the 35th anniversary of the Air Jordan sneaker style.
“I love mixing together different worlds, different ideas — and Jordan Brand and Maison Dior are both emblematic of absolute excellence in their fields,” said Jones. “To bring them together in this special collaboration is to propose something exciting and truly new.”
Crossovers between high luxury and prominent streetwear labels are ramping up in numbers of late. The Prada x Adidas offerings were chased down by another Dior initiative announced just a day ago, with skateboarding brand, Stüssy.
The Air Jordan 1 High OG Dior will be available at select Dior boutiques globally from April 2020 in limited quantities. Though prices have yet to be confirmed, it is rumoured to cost an upwards of US$2,000 (Rs 1.4 lakh approx).
All images: Courtesy Nike
This article first appeared on Lifestyle Asia Singapore.