With Indian luxury consumers becoming more discerning by the day, the need for personalised luxury is on the rise. Legacy brands like Fendi, Gucci, Dior, and Louis Vuitton have already put their weight behind it, offering customisation of select bags, shoes, jumpers and jackets, and more and more brands are diving into the game. The latest is Paul & Shark, which has introduced its customisation services in Delhi.

Image: Courtesy Paul and Shark
Image: Courtesy Paul and Shark

The Italian luxury brand has introduced Me & My Paul & Shark, a service that allows customers to get their favourite clothing customised with their choice of designs at the store.

Image: Courtesy Paul and Shark

There are a total of 4 processes that are a part of this service. Embroidery, allows you to get curated designs on shirts, denims, sweatshirts, and polos. The heat press allows you to customise your Paul & Shark clothes with specially designed patches and badges by the brand. With riveting, you can experiment with denims, shorts, and trousers. If that’s not enough, you can even get your shoes, zippers, and keychains engraved with a number of options available at the customisation station.

There are a variety of embellishments on offer as well – from tiny metallic fish, interesting patches in an array of shapes and more – and depending on what you love, you could dress up or stay subtle.

Image: Courtesy Paul and Shark

The service is currently available at Paul & Shark’s DLF Emporio store in New Delhi