Last year, Prada and sportswear giant Adidas teamed up for a highly-anticipated sneaker collaboration that ended up being more divisive than desired. That’s because all that came out of it was a pair of the latter’s classic Superstar sneakers, left untouched except for Prada’s logo on the heel, tongue, and insole of each white sneaker.
If you don’t belong to the camp that was disappointed by the minimal trainers — that is, you felt that the pair were a breath of fresh air amidst the chaos of chunky sneakers in streetwear and luxury fashion — you’re in for some great news. The two brands have just unveiled the second drop of their collaboration, and it’s exactly what you’d expect.
The streamlined silhouette remains the same, but now the Prada Superstar comes in three new colourways: black, white with black, and chrome silver with white. Like the first iteration, the shoes’ clean uppers are made of full-grain leather, and each boasts a rubber shell toe, triple-stripe branding and Trefoil logo-print.
The new sneakers may not look like a big deal on the outside, but the campaign that accompanies them reveals that there is more to them than meets the eye. Especially their craftsmanship. Each Prada Superstar sneaker is carefully constructed by footwear specialists at the Italian brand’s Montegranaro factory. Their parts are cut and assembled by hand, and the resulting shoes are modelled to fit the lasts that the original Adidas Superstars were built upon.
You’ll get a hint of each part of the manufacturing process in the new Prada x Adidas campaign, which is staged in the former’s factory — or, at least, a miniature recreation of it. The play in scale emphasises the new sneaker styles, making them look like a big deal indeed. And that’s yet another detail from the collab that most people would miss if they aren’t paying attention.
The new Prada Superstar sneakers will retail for Rs 37,000 (approx.) each. They’ll launch next Tuesday on September 8, and you can get your hands on them at Prada boutiques or online through Prada’s or Adidas’ websites.
All images: Courtesy Prada
This story first appeared on Lifestyle Asia Singapore.