‘X’ has always been a symbol for the extreme, but with its X3 sneaker, PUMA has taken a leap into reinventing the dad sneaker. Their latest offering is the Puma RS-X3 Super in ‘White-High Risk Red’, which comes hot on the heels of the Rise, a women’s shoe featuring RS running technology, and the PUMA RS-X3 ‘Sonic’, created in collaboration with Sega.
Being a brand whose aesthetic thrives on nostalgic athleisure cues and pop culture aesthetics, the design of the new RS-X3 is inspired by the ’80s retro video games in specific, and comes in unisex colour options that are sure to keep all genders pleased. In terms of craft, key specs include a multi-material construction on the upper, with mesh and leather overlays blending together with clean cohesion, and the signature PU cushioning in the midsole for a comfortable lightweight touch.
While the X3’s silhouette remains the same, the new play of colours — red, white and black — come together in excellent form that looks strikingly identical to retro runners. In contradiction to the current sneaker climate, this colourway clearly isn’t aiming for a futurism in design but simply a retro athleisure cue.
American rapper, Gunna is the face of the PUMA RS-X3 Super campaign. The ‘White-High Risk Red’ silhouette will be making a global debut on January 23, 2020 and will be available for retail at select stores, boutiques, and PUMA’s official online store. You can cop this new retro-runner at the price of Rs 8,999.
All images: Courtesy brand/Instagram