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‘X’ has always been a symbol for the extreme, but with its X3 sneaker, PUMA has taken a leap into reinventing the dad sneaker. Their latest offering is the Puma RS-X3 Super in ‘White-High Risk Red’, which comes hot on the heels of the Rise, a women’s shoe featuring RS running technology, and the PUMA RS-X3 ‘Sonic’, created in collaboration with Sega.

The new PUMA RS-X3 silhouette in ‘White-High Risk Red’

Being a brand whose aesthetic thrives on nostalgic athleisure cues and pop culture aesthetics, the design of the new RS-X3 is inspired by the ’80s retro video games in specific, and comes in unisex colour options that are sure to keep all genders pleased. In terms of craft, key specs include a multi-material construction on the upper, with mesh and leather overlays blending together with clean cohesion, and the signature PU cushioning in the midsole for a comfortable lightweight touch.

American Rapper, Gunna is the face of PUMA’s RS-X3 Super Campaign

While the X3’s silhouette remains the same, the new play of colours — red, white and black — come together in excellent form that looks strikingly identical to retro runners. In contradiction to the current sneaker climate, this colourway clearly isn’t aiming for a futurism in design but simply a retro athleisure cue.

American rapper, Gunna is the face of the PUMA RS-X3 Super campaign. The ‘White-High Risk Red’ silhouette will be making a global debut on January 23, 2020 and will be available for retail at select stores, boutiques, and PUMA’s official online store. You can cop this new retro-runner at the price of Rs 8,999.

All images: Courtesy brand/Instagram

Mikhail Gomes
Senior Features Writer
A watch aficionado, Gomes also enjoys learning about fine whiskies, and one day hopes to establish his own menswear label. At Lifestyle Asia India, he writes on watches, menswear, auto and tech.