As the fashion world wakes up to its new reality, it seems the business is back to usual. Well not completely, but new creative leaderships are set to define the coming season’s tone. Known for its exquisitely printed saris, Satya Paul just dropped the news on their social media that veteran Indian designer Rajesh Pratap Singh will be helming the house as a creative director.
Known for his attention to detail and experiments with traditional silhouettes, Pratap’s understanding of construction and de-construction peaks through whatever he creates. Be it his take on the usual buttoned-down white shirts, short suits for women or outerwear for men, his commitment to precision stands out.
In his role, the new chief will oversee artistic direction for all Satya Paul collections for women and men and present his first in Fall/Winter 2020-21.
“Rajesh is one of the most talented designers of our time. His eye for detail and exceptional creative nerve that blends modernism and tradition especially holds significance to the world of Satya Paul.” says the brand’s representative.
Pratap’s first collection for the brand that focuses on men’s shirts is already out. Crafted in varied colours, prints, and fabrics, this collection is an ode to the tropical jungles. The elements of the forest like birds, merry monkeys, and palms form a mainstay throughout this fun quirky collection.
“I have great respect for the brand’s heritage and creative integrity of the design house. And I’m particularly excited for the potential of this brand”, said Rajesh Pratap. “We will look to reference its archives and history while drawing parallels to modernity.”
After collaborating with a spectrum of tastemakers such as Masaba Gupta and Gauri Khan, the brand is set to go through a sartorial transformation after being headed by Rajesh Pratap Singh. What to expect in womenswear? We’d say exquisite saris in solid tones, loungewear, and maybe even sleek suits. Besides these tunics in earthy tones, safari shirts, pleated shorts, there is so much that Pratap’s signature vocabulary resonates. And we’d expect the same for his latest appointment.