On her creative process
For every collection, my inspiration comes from different people and places. It means that a collection can have many sources of inspiration, which usually resonate in one way or another. We always create pieces taking inspiration from both Sweden and India. For some pieces, we use a typical Indian fabric, such as the upcycled sari, and for others, we use subtler colours combined with Indian handicraft and designs. There are always some design elements connected to each country in the styles we create.
On merging Indian handicraft with Swedish design sensibility
Some styles such as the mini straw bags are made by hand in Manipur and have later been detailed with a small pouch inside made from upcycled silk saris. Other styles have elements of handmade details such as braids and fringes. We try, as often as it suits the design, to incorporate handicraft. For some styles, these elements are more.
On working with Indian upcycled saris
We’ve only been working with natural materials such as silk, wool, and cotton so far, as well as upcycled silk saris. We collaborate with an Indian sourcing company, Green Karma. As the name suggests, this organisation always aim to work with sustainable materials and production.
GreenKarma works with organic, BCI (Better Cotton Initiative), and recycled materials certified by leading international agencies. GreenKarma secures that all MEHROTRA products are sourced and produced in a conscious environment.
On her hero pieces
I love our wool pouches! They come with a matching scarf, which so when it’s a bit cooler outside, it is a fantastic combo when wanting to add that little extra to your outfit.
On a rewired sense of sustainability
As we all know, times are difficult for many companies in all industries. Although the COVID-19 pandemic doesn’t have anything to do with the environment per se, it has made us painfully aware of how vulnerable our society is, and hopefully increased the consciousness of people in general.
Our brand has from the start focused on small scale production, creating pieces that are consciously made and will last beyond seasons and trends. Focus has always been on creating a sustainable and conscious brand, which I hope will become an even more desired aspect amongst customers post-COVID-19.
On her future plans
For the near future, we are focusing on our coming collection that has been postponed due to COVID-19. However, looking into the more distant future, we are hoping to open up a small offline space where we can offer the MEHROTRA customer a wider and deeper offline experience as well.
All Images: Courtesy Sofia Mehrotra