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When it comes to discovering new labels with an authentic narrative, Sonam Kapoor Ahuja’s eclectic choices never leave one disappointed. The ease with which she slips into a custom couture gown is also replicated in her ability to embrace under-the-radar labels.

It’s safe to say that her closet is nothing less than a guide for everyone who wants to be schooled in international fashion. And her love for new bag labels is pretty evident.

From Dubai-based L’AFSHAR to Turkish brand Manu Atelier, Kapoor has time and again opted for labels specialising in unconventional materials, shapes, and even exotic skins. Just in case you are on a lookout for some inspiration, our edit might help. Here are the coolest bag labels that Sonam Kapoor Ahuja has introduced us to.

Manu Atelier 

Image: Courtesy Sonam Kapoor Ahuja Instagram

Every bag by Manu Atelier celebrates traditional Turkish techniques. For the co-founder sisters, leather was familiar territory – their father is the oldest hand-craftsman and leather goods manufacturer in Istanbul. Launched in 2014, their statement pieces are hand-stitched and embroidered with precision, and there is an unabashed use of striking colours. Within five years, MANU Atelier has created coveted bags such as Pristine and Micro Fernweh, carried by Sonam Kapoor, Sarah Jessica Parker, Eva Chen, and Bella Hadid.  

ANQI 

Image: Courtesy Sonam Kapoor Ahuja Instagram

A brainchild of Mumbai-based Ankita Baste, ANQI launched in 2012 is one most covetable, homegrown accessory brands. From their range of customised trunks and Gen-Z approved totes to beautiful leather potli bags, and backpacks, there is a lot you can choose from. Every product promises finesse, which combines Indian craftsmanship and Baste’s encyclopedic understanding of materials. Their exquisitely crafted range of slings is not to be missed. You can shop for the brand via their website.

S’UVIMOL

Image: Courtesy Sonam Kapoor Ahuja Instagram

Just in case you are looking for authentic Thai luxury labels, S’UVIMOL will leave you wanting for more. Launched by Patcharapimol Youngprapakorn ‘Pat’ in 2011, the idea was to create luxury labels, specialising in exotic skins which 100 per cent Thai DNA. What began as a material supplying business to brands such as Gucci and Hermes took a concrete shape owing to Pat’s knowledge of exotic skins. Today the brand is available at prestigious spaces such as Harvey Nichols, Bloomingdales and have a flagship store in Bahrain too. In 2015, Pat’s daughter Javamond Pavarodom (Fonn) was appointed as the creative director of the brand. From their range of mini wallets to their totes, you will have ample choices. 

L’AFSHAR

Image: Courtesy Sonam Kapoor Ahuja Instagram

If you are on a lookout for unconventional textures, patterns and materials, this Dubai-based label might have some answers. Known for its range of boxy silhouettes, the brand launched by British-born Iranian Lilian Afshar is already a celebrated label among fashion fixtures such as Bella Hadid, Kylie Jenner, Kendall Jenner, Laura Dern, and Celine Dion. Their exquisite mirror and marble clutches are meant for those perfect night looks when you slip into some cocktail finery.

DeMellier London

Image: Courtesy Sonam Kapoor Ahuja Instagram

A seamless blend of age-old classic silhouettes and modernity, London-based brand DeMellier is a brainchild of Mireia Llusia-Lindh. Lindh explored her creative streak after her first daughter was born, and there has been no turning back ever since. All their handbags are handcrafted in the south of Spain by local artisans using the finest Italian and Spanish materials with meticulous detailing. Her idea behind creating a luxury bag label was not just to give women a taste of her creations but also empower every craftsman involved in the business; her A Bag A Life initiative does exactly that. Their range of wallets, pouches, and shoulder bags are perfect collectables.

All Images: Courtesy Sonam Kapoor Instagram

Anupam Dabral
Sr. Associate Editor
It was while studying fashion journalism at London College of Fashion that Anupam developed a keen interest in the anthropological aspect of the discipline; for him, fashion only makes sense when seen in the context of its environment. He is always on the hunt for great stories, and in his spare time binge-watches films/shows starring Whoopi Goldberg, Dawn French and Jennifer Saunders.