Our brands

Be it luxury, high fashion or streetstyle, we’ve been seeing serious retro love on the style spectrum. Going back to the past is the way forward and we’re simply catching up with the biggest trend this season that the previous generation rocked.

If you’re a 90s kid, you probably spent your childhood afternoons watching cartoon shows. Fast forward 30 years, the very same superheros and animal characters we loved on-screen can be a part of our wardrobe. The fever of nostalgia has evidently consumed the style industry and its latest obsession is cartoon graphics. Whether it’s prints, embroidery, fabrics or colour palettes, it’s a big theme right now.

Amidst the revolutionary sneaker collaborations of December, adidas and PUMA hoisted a new flag in fashion as they announced their collaborations with Disney and SEGA, respectively. The industry then saw the potential and everyone came out with their own twist to the tale.

If you’d like a dose of nostalgia and cartoons, these are the brands and exclusive capsules rocking this new trend.

Jack and Jones – Johnny Bravo

When it comes acing casual menswear silhouettes, Jack & Jones is undeniably an apex and the coolest on the block. So it would make perfect sense for them to celebrate the coolest guy from the 90s cinematic universe. The JJ X Johnny Bravo capsule comes from Jack & Jones’ larger SS’20 collection, keeping it funky for summer-wear. It’s a pretty small capsule, it consists of a few tees, boxers, and some dapper ankle socks, each embracing the suave of Johnny Bravo.

Available at Jack & Jones’ online store and select outlets.

Puma – ‘Sonic’ the Hedgehog

Sonic and PUMA are both collecting golden rings at supersonic speeds, one in the virtual world and other in the sneakersphere. The PUMA x SONIC collaboration blends Sonic’s playfulness with PUMA’s iconic sports style design. As it made its debut on February 7, PUMA x SONIC capsule collection consists of the RS-X³ SONIC Sneaker featuring a customized footbed and hedgehog logo on the tongue. Right on time for the movie release, the PUMA x SONIC RS-X3 is dropping in two colourways with a semi-transparent white or black grid look, bright colour pops and gold accents. The collection is also supplemented with two PUMA x SONIC Tees and the PUMA x SONIC Hoodie.

Available at select PUMA outlets.

Adidas – Mickey Mouse

We already have many labels celebrating the Chinese New Year aka the Year of the Rat, but adidas certainly hits a different chord. Looking back at arguably the most iconic cartoon in television history, the three stripes add a Mickey Mouse print to their new ‘SuperStans’. The exclusive pack comes in a signature red Mickey Mouse and monochromatic variants.

Available at adidas’ online store and select outlets.

ONLY – The Powerpuff Girls

Let’s not forget the cute super girls that we spent our childhood evening hours watching. Thanks to ONLY, we now have a cute collection to save the day. Straight out of Cartoon Network, the Power puff collection resonates Blossom’s grace, Bubble’s innocence, and Buttercup’s strength. The capsule consists of tees, long jackets, and a few denims, all part of the brand’s SS’20 collection.

Available at ONLY’s online store and select outlets.

Reebok – Tom & Jerry

Over Valentine’s Day 2020, while the world chased the essence of love, Reebok spotlighted the most iconic cinematic chase of all time. Celebrating Tom & Jerry’s 80th birthday, Reebok collaborated with Warner Bros to create a tribute capsule for the iconic duo. Comprising of chic footwear and athleisure silhouettes stocked up with embroidered accents of cheese, Tom and Jerry alongside the brand’s logo. Highlight of the bunch is the Instapump Fury OG shoe that comes with fur and offers customization services.

Available at Reebok’s online store and select outlets.

All images: Courtesy brands, nikkkhil/Instagram & HeIsGotTheStyle/Instagram.

Mikhail Gomes
Senior Features Writer
A watch aficionado, Gomes also enjoys learning about fine whiskies, and one day hopes to establish his own menswear label. At Lifestyle Asia India, he writes on watches, menswear, auto and tech.