Yes, some of her most recognisable images may have been in custom Elie Saab, Ralph & Russo and Armani, but Sonam Kapoor has not shied away from wearing outfits from under the radar designers with a strong narrative. A sworn fashion lover, she has used her celebrity power to underline some great labels. Here are five cool fashion labels Sonam Kapoor has introduced us to and we love them.
Badaam by Priyanka Kaul
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For most Indians living abroad, insignia of Indian fashion rooted in tradition becomes a way of connecting to their culture. This is what drove Priyanka Kaul to launch her label Badaam in 2017. Growing up in Sydney allowed her to explore different communities and aesthetics, but her search for something relatable continued. She got answers through her label, which thrives on creating pieces with an underlying Indian essence but a global appeal. Think a green slouchy shirt paired with a handwoven short saree, a khadi shirtdress, or a pair of trousers in handwoven cotton. These are pieces Kaul has created to convey how multiculturalism had influenced her. Her designs also reflect the zeitgeist via gender-neutral, Facing Society shirt, featuring digitally printed faces. Her recent Dhyaan series explores the idea of nature and nurture, and how urban spaces impact mental health and well-being.
Mother of Pearl
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Launched in 2002 by London-based fashion stylist Maia Norman and designer Sue Foulston, Mother of Pearl is known for its distinctive prints, masculine silhouettes, and luxurious finishes. Creative director as of 2016, Amy Powney completely redefined the brand with her fresh ideas. Powney’s creative stroke is all athleticism infused with whimsical prints – from beautiful floral shirts, leopard print overcoats, and denims to turtlenecks, statement footwear, and even interiors – there is nothing beyond the label’s canvas. Sustainability is at its heart. The brand employs organic natural materials, works with a transparent supply chain, and ensures a low carbon footprint. It even has a specific ‘No Frills’ line, which only focuses on sustainable production. Recently at London Fashion Week, the brand collaborated with BBC Earth to deliver a series of talks, raising awareness about different aspects of sustainability.
Dalood by Maka Kvitsiani
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Growing up in Tbilisi, London and Moscow gave Kvitsiani a global perspective on art and design. Dalood started off as a boutique by Kvitsiani’s mother in Moscow. It gained a cult status giving young designers a platform to showcase their craftsmanship. However, it was in 2014 when Kvitsiani decided to launch her own womenswear label under Dalood. The idea was to gain full creative and qualitative control. With every cut and silhouette reminiscent of the 80s, Kvitsiani’s first collection for the brand was inspired by supermodel Kate Moss. Characterised by oversized tailored coats, broad-shouldered suits, trousers, and embellished denims, Sonam Kapoor wore a blue blazer and an asymmetric crinkled skirt from the brand.
Sophie et voilà by Sofía Arribas
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This Spain-based label explores haute couture through its simple yet luxurious wedding gowns and dresses. Led by creative director Sofía Arribas, who brings her experience in architecture into play, the brand is defined by sculptural and uniquely tailored pieces. Imagine tulle pleated to form a column, a gown cinched at the waist with geometric and floral prints, and an array of experiments with unconventional colourways.
Philippe Perisse
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On the lookout for old Hollywood glamour? Stop at this couture label. Launched by Philippe Perissé, who grew up watching iconic Hollywood dramas and honed his skills at the prestigious Ecole de la Chambre Syndicale de la Couture, the brand is defined by structural finesse and almost couture-like detailing. From quirky playsuits and metallic puffers to capes and cocktail dresses, Perissé’s work promises an assortment of sartorial finery.
Anupam Dabral
Sr. Associate Editor
It was while studying fashion journalism at London College of Fashion that Anupam developed a keen interest in the anthropological aspect of the discipline; for him, fashion only makes sense when seen in the context of its environment. He is always on the hunt for great stories, and in his spare time binge-watches films/shows starring Whoopi Goldberg, Dawn French and Jennifer Saunders.
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