From Miu Miu to Burberry to Gucci, some of the biggest luxury behemoths have reinstated their faith in the power of logos this fall. Yes, the trend has made a major comeback, and 2018 has been all about the head-to-toe logo obsession. While Olivier Rousteing of Balmain reimagined the logo on his winter inners and power suits, Fendi and Chanel went all out with their logo-d jewellery and shoes; even fashion maverick Demna Gvasalia created classic black, sharp pumps with Balenciaga emblazoned on them. The trend even filtered on the streets with Gen-Z influencers wearing ‘Supreme’ bombers, parkas and carrying duffle bags.
Here is a lowdown on how some of the biggest luxury labels are giving logo a welcome nod this fall.
Logo bags are having a moment this fall. While Michael Kors complemented his urbane, sophisticated line of tartans, capes and knitwear with shopper bags bearing his name, Christopher Bailey followed suit by reinterpreting the humble shopper with Burberry’s logo on it. But when it comes to logomania, nobody does it better than Fendi; the edgy renditions of their classic Baguette and box bags with signature Fendi logo were everything.
There is no better way of experimenting with the 90s logo trend than jewellery. Karl Lagerfeld created an entire forest for his fall show, amidst which walked models in heavy tweed coats and puffers, and he placed on them his CC-logo earrings and necklaces. On similar lines was Dema Gvasalia, who created Balenciaga emblazoned disc earrings. Silvia Venturi Fendi too experimented with an ‘F’ in earrings.
Fall is the season to put your best foot forward and what better way than to strap up a heel with logos. Lanvin’s classic black pumps with Lanvin straps were all perfection, while Miuccia Prada created her own renditions of the classic Miu Miu patent leather ankle length boots with the brand’s logo on it. 2018 can easily be called the year of sneakers and who better than Gucci to take inspiration from. To make up for the lack of any drama at the runway show, they created more versions of their classic ‘ugly sneakers’ with the brand’s logo.
Jumpers and sweatshirts
This season, give the shabby Christmas jumper a toss for more sophisticated versions with big, bold designer logos. While Versace was unapologetic about printing its name on the classic black jumper, Fendi too followed the trend. Sweatshirts, the casual wardrobe staple, was given a glam twist at Balmain and at Max Mara – both created black round-necks with logos spread across them.