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Get ahead of the style curve by hitting ‘follow’ on these 11 Indian fashion influencers who are paving the way to 2021 with their unique brand of cool.

For an outsider, fashion influencers offer an all-access pass to the fashion industry via brand launches, front-row seats, glamorous parties, styling tips, and an outfit to match them all. It’s little wonder then that people tap and scroll through their feed excessively. As fashion blogging becomes a lucrative path to gain entry into this glamorous world, there’s much to be said about those who paved the way and keep this genre of content creation dynamic. From giving us multiple inspirations for WFH outfits to making us pay attention to various causes in the midst of a pandemic, all rise for these Indian fashion influencers who are beeping on our 2021 style radar.

Diipa Büller-Khosla

A globally recognised face and voice, Diipa Büller-Khosla has graced covers of fashion magazines like Conde Nast Traveller India, Brides, Travel & Leisure India & South-East Asia; served as ambassador for brands like Estée Lauder, Maybelline, and Kérastase, and even walked international red carpets like Cannes and Venice. While the accolades don’t stop rolling in, it’s Büller-Khosla’s ability to effortlessly carry any outfit, be it a pair of denims or a trailing gown, that has everyone’s rapt attention. Her organisation, PostForChange, urges digital influencers to use their voice for various causes; she herself is vocal about fighting discrimination, something she has faced in the past due to her skin colour.

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Masoom Minawala Mehta

From making her mark at the Cannes Film Festival red carpet to a growing rolodex of brand collaborations including names like Dior, Louis Vuitton, Jimmy Choo, Hermès, and Bulgari, Minawala’s feed is action-packed and always genuine. Despite moving base from Mumbai to Antwerp, Minawala’s feed strongly promotes her love for Indian designers. In her bid to help small designers tide over the 2020 pandemic, she started a series of short fashion videos where she personally curated lists of brands to pick for various budgets and occasions. A decade into the field, Minawala’s sartorial choices are diverse, experimental, and always inspirational.

Komal Pandey

Behold the cutesy college girl, Komal Pandey, who rose to fame with her YouTube skit-videos and turned the fashion world on its toes with her edgy transformation. If there is anyone who can wear an outfit 10 different ways, it’s her. The queen of metamorphosis, Pandey can transform a simple sari into a pleated skirt or make it a part of a power suit, all with a view to create a different brand of cool. With videos being her forte, she widely experiments with formats and music. And while you may not always agree with her unorthodox outfit choices, makeup, and bold styling, you can’t ignore them.

Aashna Shroff

If you’re looking to transition from a girly-girl aesthetic to a sophisticated, ladylike one, then Aashna Shroff is your go-to gal. This Mumbai-based fashion and beauty influencer began her blogging journey as a means to promote her e-shop on Facebook, and that quickly escalated into a full-time gig. Her recent collaboration with vegan shoe brand, CAI captures her strong design aesthetic that exhibits fun and functionality. Don’t let the ash brown locks and doe eyes divert you from her determination to excel and ability to make the streets of South Bombay look like Paris.

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Kritika Khurana

Better known as That Boho Girl, Khurana is a Delhi-based fashion influencer who has got to her million follower mark with her ability to nail the indie-fusion look. Antique silver jewellery, embroidered bags, and eclectic outfits define her style, which is approachable yet aspirational.

 

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Juhi Godambe

Daughter of celebrity hair and makeup professionals Bharat & Dorris, Juhi Godambe is no stranger to the world of glamour but it’s her avantgarde style that’s made her a force to reckon with on social media. Follow her to get your daily dose of style, power packed workouts, and an introduction to unique indie labels. In addition, she runs the successful fashion label, Arabellaa, which is another way to get access to her chic aesthetic.

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Kavita Donkersley

Kavita Donkersley of She Wears Fashion’s feed is a killer combination of travel, fashion, and flora. Get a glimpse into her life in small town Sheffield via thrift shopping, budget-friendly travels, and honest conversations about everything from contraceptives to politics. The sepia-tinted photography, unconventional street finds, and her pick of colours, all backed with an overdose of greenery make for an interesting scroll.

Monikh Dale

If a clean, minimalistic aesthetic is your genre, then writer/stylist/influencer, Monikh Dale is sure to please your beige-yearning heart. A strong believer of the ‘less is more’ principle for both style and skin, Dale is the person you should turn to for natural, flawless beauty. Curator of capsule wardrobe pieces and a patron of oversized blazers, chunky knits, and neutral hues, Dale is your inspiration for an easy day in.

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CocoBeauTea

Leicester-based content creator, Hannah Desai or CocoBeauTea, is the daily outfit inspiration you didn’t know you needed. Her street-style looks, often with a coffee in one hand and a classic handbag in the other, is exactly how we picture our daily outings to look like. A penchant for trench coats, dark glasses, and basic denims, Desai’s style is classic, minimalistic, and extremely well put-together.

Kompal Matta Kapoor

If there’s one thing we’ve learnt from fashion blogger Kompal Matta Kapoor’s feed is that basic is boring. Whether it’s the outfits, makeup, the photography angles or props, Matta-Kapoor who crossed the Atlantic post marriage to her Boston-based beau, ensure her pictures always leave an impact. Switching seamlessly from neon tracksuits to shimmery shararas, you’ll find a range of inspirations here.

Sakshi Sindwani

There is no one who defines the phrase ‘style inspiration’ better than Sindwani. The body positivity advocate not only has a strong fashion sense, but more that than, her honest feed sends out the message that size does not determine how good one can look. Making outfits work for her shape, Sindwani is a breath of realness is a world clouded by the ‘small is big’ mantra, and inspires thousands of girls everyday to love themselves and their bodies.

Hero image: Sakshi Sindwani Instagram. Featured image: Komal Matta Kapoor Instagram 

Akshita Nahar Jain

Akshita Nahar Jain is a content creator and editor based in New Delhi who has worked with various luxury publications on fashion and lifestyle. She’s currently daydreaming about the vacations she will take in 2021 while documenting the older ones.