With COVID-19 impacting all spheres of fashion globally, one can see the industry coping in different ways. With fashion weeks being cancelled, stores being shut, and important events being postponed, social media has become a medium of communication. The Twitter Met Gala tribute has brought influencers together to celebrate the spirit of The Met Ball.
One of the leaders heading the Twitter Met Gala is Aria Olsen, a member of High Fashion Twitter for almost a year and a University of Michigan graduate in aerospace engineering. Olsen and other Gen-Z influencers (who form a Twitter community called High Fashion Twitter for contemporary fashion’s issues and ethical design practices) came together to organise this tribute.
Fashioned along the lines of this year’s Met Gala theme, ‘About Time: Fashion and Duration’, every participant was assigned a designer and was supposed to create a look inspired by them. The call for entries went live on May 4, EST starting at 12:01 am/00:01 May 4, EST and eventually saw the Twitter-scape explode with innovative renditions of some of the most iconic designer looks.
The Twitter Met Gala comprises of a couple of challenges. In the photoset challenge, participants had to create a look using photos of pieces from any brand of their choice. The aim was to get the participants to create a look based on the randomly assigned brand and search in the archives of the brand, which could suit the theme.
Besides these, there was the wardrobe styling challenge which encouraged participants to experiment with clothes they owned. Then there was the illustration expression challenge for fashion art enthusiasts to show their skills, either by designing or sketching their look or one from their favourite designer. There was a fifth challenge open for anyone who wants to participate in any other way. (sewing their garment, etc.)
However, just like the originally Met Ball, which is a fundraiser, this one collected funds for The International Medical. Anyone who donated more than $5 USD, would get access to an e-book on May 11th, which will be a version of Andrew Bolton’s annual book about the Met.