If you’re looking for an(y) excuse to shop, we’ve created a rather interesting shopping calendar based on months of the year with brands named after them.

Would you believe that half a year has gone by? Yes, we are at the midway mark for 2021, and life seems almost at a standstill. In times of uncertainty, many of us turn to shop as a form of therapy. Whether it is vacations, career moves, or dinner dates with friends, planning is difficult. So when life (or the internet) presents you an opportunity to plan ‘your day, your week, your month or even your year’, you jump on it and create your very own shopping calendar.

The latest micro trend in brand nomenclature is the onset of brands named after months of the year. In June, we discovered The June Shop, a home decor and accents website that’s the right mix of cutesy and trendy. Ceramic plates, motivational coffee mugs, rose pink-hued stationery, and bath accessories, there is a lot to make a dent into your monthly budget. Intrigued about these monthly picks, here is our list of brands and pieces to add to your shopping calendar in the months to follow.

Hero Image: Courtesy November Noon; Featured Image: Courtesy Hello, December 

1

We (along with many GenZ Bollywood stars) are already fans of this contemporary clothing label. From co-ords to feminine dresses, they do it all with a clean and colourful aesthetic. Our recommendation for this July 2021 is their yellow cutwork co-ord skirt set (Rs 9,999) that’s basically a call for sunshine on a rainy July day.

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2

The month of August in our shopping calendar is dedicated to conscious consumption via The August Company. A slow fashion company that takes into consideration how your clothes are manufactured, how are the workers paid, and what material is used. If being kind to the earth is on your agenda, then this homegrown website has a lot on offer. From maternity wear to customised garments, the company is size inclusive and sustainable. The Alyssa suede wrap coat (Rs 2,590) is a great option for the changing weather.

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3

Many songs have been written about sweet September. So we feel it’s only fitting that someone turned September’s love for a good tune into a t-shirt and totes label that pays tribute to musicians. Septemberish is a brand that’s got graphic t-shirts inspired by our favourite musicians – Post Malone, Drake, and Billie Eilish. We are fangirling real hard on the BTS Jungkook t-shirt from the label.

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4

It’s the month of festivities, and the best way to treat yourself is with ethnic wear from this homegrown label, October Jaipur. While we absolutely love the abstract printed stationery and gifting options from the label, it’s the handcrafted apparel made by local artisans that we pick for this month’s shopping calendar. Diwali festivities are sure to look more beautiful in this Purple Rose Organza Silk Sari (Rs 14,800) with subtle hand embroidery and screen printed floral textile, all done by women artisans.

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5

There’s more to it than meets the eye when it comes to November Noon, a luxurious clothing label that focuses on using indigenous craft techniques. Founded by Deepak Shah whose family has worked in the textile industry in Benaras for over a century. With such a rich resource at his disposal, Shah collaborated with local artisans to create this modern wear label and we absolutely adore the Cocoon overlay jacket (Rs 20,000).

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6

It’s the month for Secret Santa gifts, and it’s a good idea to bookmark Hello, December on your shopping calendar. Bamboo planters, dhurries, quilted blankets, storage boxes, and more – this quirky site has a lot on offer. The Sula Christmas co-ord (Rs 8,937) with its hand-drawn botanicals is the perfect outfit for a Xmas brunch.

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Akshita Nahar Jain
Sr Associate Editor
Akshita Nahar Jain has worked with various publications, including Elle, Harper’s Bazaar Bride, and Time Out Delhi, and written extensively on fashion and lifestyle. A sucker for alliteration and shows with more style than script, she enjoys scrolling the web for less travelled destinations.