Luxury leather goods brand Hidesign is all set to step up its game. After releasing its second collaboration with Kalki Koechlin earlier this year, the brand is now offering its discerning clients customisation services. This is a service launched for the first time at their new store, Hidesign Atelier, at Hyderabad’s Rajiv Gandhi International Airport. The store located in the Domestic Departure terminal.
Minimalist or maximalist, the label is set to cater to all tastes, sizes, and shapes. You can choose to personalise your bag with your name or initials, or even better, pick a preferred silhouette and choose the leathers, colourways, buckles, and lining to create your very own unique bag.
The Atelier also stocks Hidesign’s signature leather accessories and travel bags, laptop bags, messengers, cross body bags, and briefcases for men. You can also get your hands on the Hidesign x Kalki collection, Brooklyn & Manhattan wallets for men, alongside bestsellers such as Roaring 20s and Ashes, the brand’s signature ladies bags.
That’s not all. The store also houses lifestyle brand Le Pondichery, along with partner artisanal Auroville brands like Mason & Co Chocolates, Probiotics House skincare products, and Nilgiris Honey Brand – Last Forest.
“We are excited to launch our latest store in Hyderabad. It reflects our brand values and evolving customer profile. The clean lines, use of natural materials like leather, brass, and wood, add warmth and create an exclusive experience for the Hidesign customer,” says Dilip Kapur, founder and president, Hidesign. “The Made-to-Order and Personalisation services are a first for Hidesign and our customers from Hyderabad and travellers alike can now enjoy a personal connect with the brand,” he adds.
The design elements of the store are also inspired by Hidesign bags and elements. The space is conceptualised by Ayaz Basrai from Busride Design, and looks fresh owing to the natural materials such as wood, solid brass, and natural grain leather that have been used inside the store.
All images: Courtesy Hidesign