Home > Style > It’s personal: You can now customise your summer bag at Longchamp
It’s personal: You can now customise your summer bag at Longchamp

From the impeccable jackets that can be given a personal touch at Gucci to Paul & Shark‘s apparel, which can be embroidered and embellished as you please, customised fashion is the flavour this season in India. Joining the club now is Longchamp with their latest collection, Game On, whose bags you can customise as per your preference.

Game on Longchamp
The Game on line with its different clips

Known for its craftsmanship and quality, Longchamp has its finger on the pulse of how millennials like their accessories – personalised and with a hint of mischief. Keeping this in mind, the brand is offering customisation of their Game On collection, a line of crossbody, compact, boxy bags that comes in colours like blue, red, black and white. You can choose from a range of clips (cat, panther, animal print, insignia), and knotted straps to give the bag a stamp that is truly yours. 

The service was unveiled yesterday at the Mumbai store, which also saw the introduction of the brand’s new range of summer bags. The summer choices at Longchamp are a powerhouse of fun trends – from the tasseled Fringe Mini alongside the latest python calfskin – all inspired by the larger-than-life fashion boulevards of Los Angeles and beaches of Malibu. And when this chic elegance is coupled with classic Parisian style, you have a range of innovative offerings.

Longchamp game on
Game On in white



We loved the Amazone Ikat print bag in pink jacquard canvas trimmed with red braiding, that will make your beach trip a stylish one. There was also the Peacock Majestic La Pliage Heritage in jewel tones, the only Indian bag from the collection, perfect for the summer. The Mademoiselle Longchamp, one of the season’s chicest hobo bags comes in two-toned cotton canvas, accentuated by black cowhide edging alongside the belt. And if you are into all things cutesy, we suggest you look to the Amazone fanny pack in black or red with padded lambskin leather.

Longchamp fringe
The Longchamp Fringe bag

There is something for men too. The Moonshot 271 in bi-colour neoprene in contrasting orange and navy blue or blue and gray, is the perfect tech-inspired travel bag, alongside the Astronaute line of backpacks, handbags, and pouches that add a luxe touch to your travels.

The Longchamp Le Pliage in ikat
The Longchamp Le Pliage in ikat

All images: Courtesy brand

It’s personal: You can now customise your summer bag at Longchamp

Latha Sunadh

Deputy Editor

When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.

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