Home > Style > Jewellery > COVID-19 or not, there seems to be no stopping Bulgari
COVID-19 or not, there seems to be no stopping Bulgari

Iconic jewellery brand Bulgari which has enjoyed the patronage of some of Hollywood’s biggest names, believes in running the game strong. Even in lockdown, Bulgari is keeping the mood updated with its new, vibrant offerings of jewels and bags, and their colouring books to pass time. 

Image: Courtesy Bulgari

The first of these is the Alexander Wang Serpenti collection’s hero Belt Bag. The bag has been released in three new colours dedicated to spring — Baby Blue, Peach, and Pink (only for China) will join the classic black and white versions. Featuring two snake closures, two detachable straps, and a detachable handle that can be worn around the waist, as a cross-body, over the shoulder or as a clutch, this is a piece that suggests creative styling possibilities.

Image: Courtesy Bulgari

Next in line is their new BB Jewellery collection. Comprising of a pendant, earrings, bracelet, and ring featuring colourful hard stones and diamonds with a bit of edge, the collection channels the nonchalant spirit of the Roman Maison with a touch of effortless elegance. The collection features BVLGARI BVLGARI’s iconic round motif revamped with an openwork design, interlocked with a branded chunky plate.

Image: Courtesy Bulgari

Elevating the casual style with a luxurious take are the brilliant-cut diamonds entirely embellishing the circular signature shape.  The collection is a coordinated set in rose gold made of necklace, bracelet, and the ring is encrusted with a striped green malachite or iridescent white mother-of-pearl, embracing a sparkling brilliant-cut diamond in both options.

And finally, there is Bulgari’s latest colouring book, which comprises eight pages and features products such as Serpenti bag, HJ necklace, and Octo watch. With the black and white caricatures drawn to be coloured, you let you inner artist out. 

The launches come in the wake of Bulgari’s efforts to help in the COVID-19 crisis. Not only has the brand announced a donation to the Spallanzani Hospital to acquire a new state of the art 3D high definition microscope, Bvlgari has also unveiled plans for a hand cleansing gel. The hand gel will be distributed in 75ml recyclable bottles through the Protezione Civile (Italian Civil Protection Department) to help the most critical infrastructures today waging war against the virus. The brand is set to manufacture hundreds of thousands of bottles in the coming two months.

All images: Courtesy Bulgari