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There is good news for all minimal jewellery afficinados. Ahmedabad-based label, DE’ANMA is bringing its metal finery to the city of Kolkata. The label is showcasing its best in a month long (Feb 3 – 29)  pop-up at Mono, a boutique known for its thoughtful edit of homegrown designers.  With “less is more” as their brand ethos, the label has carved a niche for itself with minimal and structured pieces.

Image: Courtesy DE'ANMA
Image: Courtesy DE’ANMA

The brainchild of fashion designer Priyanka Desai who created the brand to fill a gap she felt in the market where she was unable to find jewellery that she considered wearable and would compliment her minimalist aesthetics. “There is beauty in simplicity and that is what DE’ANMA celebrates through its designs,” says Desai. Every meticulously crafted piece stems from a concept; be it a woman’s strength or the duality of her nature Desai seems to be inspired by ideas which cannot be expressed in other tangible forms.


Each DE’ANMA piece which is handcrafted by talented artisans in sterling silver or brass resonates attention to detail with a pinch of fun. For anyone intrigued by geometry, there is a lot to choose from. Veering away from the idea of bling-y festive rings is a spectrum of sleek rings which can fit in your workwear look. Imagine a ring with dual gold and silver bars, geometric metal cut-outs. Then there are earrings resembling hair clips or even simple gold and silver discs. Just in case you are on a hunt for a hero piece, her wide range of neckpieces will intrigue you. Pendents inspired by needles, semi-circular discs or barely there chains with silver disc pendants are just a few of the piece. Besides the concepts involved behind every piece, the price points will also be of your interest.

Image: Courtesy Instagram
Vidya Balan in DE’ANMA Yin Yang earrings. Image: Courtesy Instagram

Desai’s sleek designs have also found favour among Bollywood bigwigs such as Parineeti Chopra, Kalki Koechlin , Manushi Chillar, and Vidya Balan amongst others. “It’s rare to come across jewellery that is at once elegant, bold yet understated. Each piece makes a statement and is usually the only piece of jewellery one needs to wear to take their chosen attire up a notch,” says Mridula Pai, co-curator (along side Karuna Ezara Parikh) of Mono who has carefully curated the pop up with select pieces from Desai’s collections.

DE’ANMA’s pieces are priced between Rs 1,600 to 5,900

When: February 3-29 2020
Where: Mono, 91 Manohar Pukur Road, Kolkata
When: Tuesday – Sunday 11 am to 9 pm

Diya Katyal

is a full time procrastinator and a part time writer from Kolkata.