Altamount Road in Mumbai is popular for several reasons. It’s home to some of the most beautiful houses and best fashion stores, and is synonymous with a laid-back vibe right in the middle of a bustling city. Also, Antilla is a stone’s throw away. This road now has a new addition, the fine jewellery store, Her Story. With a unique approach to jewellery, the brand creates one-of-a-kind pieces keeping in mind the sentiments of the modern woman.
Her Story is a brand that speaks to the lady behind the labels. Going behind the mom, wife, sister, daughter, mother-in-law, to understand the real woman behind the identities. The label has launched with six collections that are for the sophisticated, introspective, and interesting women of today. Hence the tagline, ‘Ideas that make you, you’.
To drive this concept home, the founders have created an immersive experience for its customers. As you enter the store, you are greeted by postcards with inspiring phrases, ideas, and artwork up on the wall. You are encouraged to pick up a few cards, understand your style, and are then taken into a room filled with beautiful jewels. With a drink in hand (and a bite or two of macarons and tarts), you are encouraged to think about the designs you’d like. That’s really what makes Her Story a different space for jewellery – it’s as much about feelings as it is about the jewels.
Her Story focuses on introspection and creativity. Kunal Shah, co-founder, knows that such an idea has never been implemented before and tells us that the store is a beautiful reflection of a woman’s aspirations. Ankit Mehta, co-founder of Her Story, understands why women need a space like this in the city. “The raison d’être of Her Story is to make jewellery relevant to the modern woman. Instead of being guided by the social context of her life, what if the purchase of a jewel is more meaningful? Led by expressing who she is as a person. Unique, undefined, unboxed, and interesting,” he says.
Her Story jewels feature intricate designs and modern gemstones alongside diamonds. These handcrafted pieces employ exquisite cuts, inspired engineering, and stunning shapes to create pieces that are perfect for everyday use as well as special occasions. The Spirit of the Wild collection is our favourite, inspired by the Amazonian macaw in a flourish of colour and fluidity of movement. The shape is graceful with symbolic wings created with a stunning gradation of colour – ombre pink sapphires, diamonds, and rose gold pavé set in the shape of movable feathers.
The delicate lace of Chantilly creates surreal patterns in Dream Weaves, another beautiful collection filled with tulip-shaped solitaire diamonds that come with soft scalloped edges of rose-cut diamonds in the en-tremblant technique. It is set in white gold to showcase the sheer beauty of filigree. There is also the Threads of Time collection, inspired by the evergreen weaves of Lucknowi Chikankari – expect delicate tone-on-tone hues, softly linked jewels and rose-cut and full-cut diamonds on rose gold. Everything is intricately patterned around an elegant rose quartz. The Heart of Blue is another interesting collection inspired by the kaleidoscopic blues of Jodhpur – the busy bylanes juxtaposed against the serene blue walls. The colour stone inlay work of lapis and turquoise come together here.
For the on-the-go woman, there Rising High, a line of powerful, structured jewels that come with dramatic edges, faceted diamonds, extruded metal, elevated designs, and bold forms. We especially loved the tennis bracelet, a geometric design that is sure to make any woman feel like a modern-day Carrie Bradshaw.
Walking Tree, an organisation that brings the expertise of two global diamond and jewellery powerhouses, H Dipak and the KBS Group, is behind Her Story. The former is the world’s largest manufacturer of princess-cut diamonds, while the KBS Group is one of the pre-eminent manufacturers and traders of diamond jewellery.
Check out Her Story online: @herstoryjewels | www.herstory.design