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5 Indian minimal jewellery labels that need to be on your radar

Jewellery in India has always been tied to tradition. They are thought of as bridal, maximal, investment pieces that double up as heirlooms. Even though the ever-growing wedding market gives heritage brands the leeway to continue creating heavy, precious jewellery, there is a fresh clique of creatives challenging stereotypes and redefining minimalism for Indian consumers. As India grows up to this new aesthetic, one realises that a single, statement piece can do it all. It’s not just about decking up for an occasion – you can loop in edgy jewellery pieces in your daily work-wear. So, whether you are pant-suit donning corporate honcho or a saree-loving executive, these minimal jewellery brands will help you make a statement effortlessly.

The best minimal jewellery brands in India –

The Line 

Minimal jewellery labels. Image: Courtesy Instagram

Minimal and modern, The Line’s pieces are handcrafted using 18k gold and precious stones like diamonds, pearls, emeralds, and rubies. Brainchild of Delhi-based Natasha Khurana, the label was founded in 2015 and melds the idea of precious jewellery with the design of easy costume pieces. Be it interiors, art, or textiles, everything is a part of Khurana’s moodboard. What we particularly like is how Khurana blends religious and pop culture references seamlessly into her work.

We love: The Orbital Hoop studs & Centered Necklace with Sapphire.

Olio Stories 

Minimal jewellery labels. Image: Courtesy Instagram

Olio Stories may be best known for their apparel, but the brand has shifted focus and debuted Olio Jewels featuring earrings, necklaces, rings, and bracelets. Co-founders Aashna Singh and Sneha Saksena’s body of work is a confluence of cultures, inspired by memories, art, and geometry. There are also reversible pieces, collectible pendants, and charms – all of which exude a strong personality. Both Singh and Saksena have ensured that quality remains their focal point with pieces in 18k gold and brass.

We love: The Chunky link chain and Mini hoops


Image: Courtesy Instagram

A graduate of Central Saint Martins in London, Kichu Dandiya was always intrigued by local Indian aesthetics and so, after pursuing her course in jewellery design she returned to Jaipur. Wanting to work with local artisans, she focused on creating conceptual pieces based on the nuances of various ethnic groups. Imagine a contemporary take on traditional Rajasthani anklets, eagle-inspired rings, and bison-inspired pendants – these are some of Dandiya’s signature pieces. Crafted in brass with 1-micron plating, Kichu’s edgy and minimal jewels rest on an intersection of art and design.

We love: Sharktooth ear tops and Eagle ring


Image via Organ

How can a designer blend the signature aesthetics of Rajasthan and Italy? The answer lies in Aavriti R Jain’s jewellery label, Dhora. A graduate of Istituto Marangoni, Milan, Jain’s signature is minimalist yet indie. Most of her pieces are made in brass and silver and then dipped in gold, and include Indian mythical motifs on sleek chokers, geometric earrings, and antelope bracelets. In case you are on a lookout for something easy, cool, and edgy, Dhora serves some perfect pieces.

We love: Circus hoops and the Sun cuff


Image: Courtesy Instagram

Sculptor turned jewellery designer Suhani Parekh has created a niche for herself with her architectural designs crafted in sterling silver. Misho, her jewellery label was launched in 2016 and boasts fans like Deepika Padukone and Kendall Jenner. Be it her Katana collection that features curved, slender pieces or Sierra that finds inspiration in mountainous terrains and has pieces resembling glistening liquid gold, nothing is out of bounds for the designer. Her’s is one of the few labels stocked by international luxury retailers such as Selfridges, Luisa Via Roma, and the e-retail giant Farfetch. 

We love: Split studs and All the Zodiac pendants

All images: Courtesy Instagram

Anupam Dabral
Sr. Associate Editor
It was while studying fashion journalism at London College of Fashion that Anupam developed a keen interest in the anthropological aspect of the discipline; for him, fashion only makes sense when seen in the context of its environment. He is always on the hunt for great stories, and in his spare time binge-watches films/shows starring Whoopi Goldberg, Dawn French and Jennifer Saunders.