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    Jewellery in India conjures up images of big, maximal pieces, but there are contemporary designers who are punctuating the space with their edgy, cool offerings. Not just minimal, their pieces incorporate new materials, colourways, and details that appeal to the trend-forward millennial. One such brand that has created a niche for itself by experimenting with contemporary designs is Isharya. The label’s wearable, light, and funky designs have garnered rave reviews ever since it was launched in 2004 by sisters-in-law Gauri and Radhika Tandon. Today, the brand is known for its geometric designs, infusion of unorthodox colour schemes, acrylic clutches, and bejewelled bag straps.

    Image: Courtesy Isharya
    Image: Courtesy Isharya

    Now Isharya has gone one step ahead and created a space where lovers of their jewellery can create customised pieces. Isharya’s NOW Bar at their flagship store in Palladium, Mumbai, is a space where you can custom-create a chic necklace, a pair of earrings, or even that demure bracelet with stones and colours that you like.

    Image: Courtesy Isharya
    Image: Courtesy Isharya

    “Personalisation has been trending and so has logomania. We decided to take these trends and merge them into the idea where someone can customise their jewellery, almost like an individual logo, and brand themselves. It’s unique and fun,” says Gauri Tandon.

    Image: Courtesy Isharya
    Image: Courtesy Isharya

    What’s on offer at the bar? Necklaces, earrings, hair bands, hair clips, bangles, cuffs, and bracelets that can be automatically created in a variety of materials such as ebony, blue lapis, mother-of-pearl, abalone, malachite, tiger’s eye, and fun pops of trending neon-coloured resin. Each piece can then be further decorated with studs in various shapes like hearts and spikes. All you need to do is walk and choose how you’d like your piece, and pick up the finished jewellery two weeks later.

    Anupam Dabral
    Sr. Associate Editor
    It was while studying fashion journalism at London College of Fashion that Anupam developed a keen interest in the anthropological aspect of the discipline; for him, fashion only makes sense when seen in the context of its environment. He is always on the hunt for great stories, and in his spare time binge-watches films/shows starring Whoopi Goldberg, Dawn French and Jennifer Saunders.