Jewellery in India conjures up images of big, maximal pieces, but there are contemporary designers who are punctuating the space with their edgy, cool offerings. Not just minimal, their pieces incorporate new materials, colourways, and details that appeal to the trend-forward millennial. One such brand that has created a niche for itself by experimenting with contemporary designs is Isharya. The label’s wearable, light, and funky designs have garnered rave reviews ever since it was launched in 2004 by sisters-in-law Gauri and Radhika Tandon. Today, the brand is known for its geometric designs, infusion of unorthodox colour schemes, acrylic clutches, and bejewelled bag straps.
Now Isharya has gone one step ahead and created a space where lovers of their jewellery can create customised pieces. Isharya’s NOW Bar at their flagship store in Palladium, Mumbai, is a space where you can custom-create a chic necklace, a pair of earrings, or even that demure bracelet with stones and colours that you like.
“Personalisation has been trending and so has logomania. We decided to take these trends and merge them into the idea where someone can customise their jewellery, almost like an individual logo, and brand themselves. It’s unique and fun,” says Gauri Tandon.
What’s on offer at the bar? Necklaces, earrings, hair bands, hair clips, bangles, cuffs, and bracelets that can be automatically created in a variety of materials such as ebony, blue lapis, mother-of-pearl, abalone, malachite, tiger’s eye, and fun pops of trending neon-coloured resin. Each piece can then be further decorated with studs in various shapes like hearts and spikes. All you need to do is walk and choose how you’d like your piece, and pick up the finished jewellery two weeks later.