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If you are into affordable statement watches, then Skagen Denmark is probably high on your priority list. Known for its exquisitely crafted minimalistic timepieces, the Denmark-based brand that shares its name with the seaside village of Skagen, recently celebrated 30 years in the business (and 10 years in India). To mark the occasion, the brand has launched its new jewellery in India. Understated and modern, the bracelets, necklaces, earrings, and rings, all tie into the brand’s philosophy of creating contemporary, fashionable jewellery.

Consisting of eight collections, the pieces stand for Skagen’s commitment to craftsmanship, and feature glass, natural, and semi-precious materials, set in steel mesh and 925 Sterling Silver. Catering to a more wholesome, sensory experience is their Ellen Horisont line with pieces in rose quartz, which symbolise determination, commitment, and care, while prefect for daywear are the pieces from the Elin collection. For those with discerning taste, there are studs in white mother-of-pearl that are a part of the Agnethe line, and Anette allows you to pair your timepiece with the perfect bracelet; for boardroom meetings, the pieces from the Kariana line will do the trick.

The jewellery aims to bring Hygge (Hoo-gah), a Danish word that points to a warm, happy, fuzzy feeling of contentment, into the life of the wearer. “Hygge is a concept that is only known to Danes – it is representative of how you feel in a moment that you want to last forever,” says Anita Vogel, brand director, Skagen Denmark — Asia Pacific. “We are happy to bring our jewellery to India that is based on simplicity, capturing only what’s truly essential in an uncomplicated, great-looking way.” Added Johnson Verghese, managing director, Fossil Group, India: “Our understanding of the modern Indian consumer has inspired us to bring in the globally accepted ethos of modern, functional, and simple designs.”

Skagen

Besides the jewellery line, Skagen also launched the Skagen Holiday 2019 collection, a new set of versatile timepieces.

The jewellery collection is priced Rs 1,995 to Rs 7,795. All Skagen pieces will be available in select Skagen stores globally and partner channels across India.