One has redefined Indian fashion with her quirky motifs and striking colourways, while the other is a brand that has set the bar high for Indian jewellery with its exquisitely crafted pieces. Masaba Gupta and Amrapali, two of the most celebrated names in Indian fashion and jewellery, have now joined hands to create Ghana Ghana, a new collaborative jewellery collection.
The collaboration is part of Tribe by Amrapali, which caters to a younger, discerning audience, and is inspired by the Akan tribe from West Africa. Each of its 200 pieces are a manifestation of a unique cultural blend – motifs of the tribe, such as turtles, crocodiles, tribal dolls, vases, pots, and masks are merged with signature Masaba motifs like palms, cameras, cows, and candies. Each design is hand-beaten to exude a raw feel and has been created with zero machine support in all operations, including jaali work, engraving, oxidisation, wire work, and beadwork.
Packed with chunky necklaces, layered neckpieces, oversized tiered necklaces, statement tasselled earrings, small studs and rings, take your pick from classic gold-plated or silver versions. So, whether you are a traditionalist or a lover of avant-garde style, the collection seeks to cater to everyone.
“It gives me immense pleasure to finally launch this collection, which has been on the cards since the inception of the brand,” says Akanksha Arora, creative director Tribe by Amrapali. “Tribe by Amrapali strikes a perfect balance with Masaba’s modern and high fashion clothing, and our love for strong tribal style, especially the African sub-cultures, made this collection inevitable.”
Gupta has always tried to push boundaries with her collaborations. In the past, her work has extended to partnerships with Satya Paul, Koovs, Lakme, and Myntra. “I have lived through the brand Amrapali Jaipur since my childhood along with my mother. So, there was no doubt to choose any other brand than Amrapali to launch my first-ever jewellery line,” says Gupta. “Tribe perfectly fits my brand essence and I personally love the idea of Tribe creating a visual repository of traditional sub-cultural aesthetics through its jewellery. All the pieces are light, versatile, and wearable, which makes this collection an anytime-anywhere jewellery line.”
This collection is meant for everyone who is on a lookout for statement pieces. “It is accessible at an entry-level price point of Rs 500, and gives a real breadth to the House of Masaba, allowing more brand enthusiasts to own a piece from the brand,” Gupta adds.
The collection will be available at Tribe by Amrapali and Masaba stores, and online at Tribe by Amrapali from Feb 18 onwards.
Anupam Dabral
Sr. Associate Editor
It was while studying fashion journalism at London College of Fashion that Anupam developed a keen interest in the anthropological aspect of the discipline; for him, fashion only makes sense when seen in the context of its environment. He is always on the hunt for great stories, and in his spare time binge-watches films/shows starring Whoopi Goldberg, Dawn French and Jennifer Saunders.
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