Designed to cater to the modern Indian woman, Tyaani, an exquisite jewellery brand by Karan Johar inaugurates its new store in Mumbai.
The Bollywood clan is known for outstepping their abilities and making a mark at the box office. But lately, it seems like B-Town is getting down to business with some new and exciting ventures. Speaking of which, the ringmaster himself, Karan Johar stepped afoot into the domain of diamonds and grounds of gold with his jewellery label, Tyaani. Launched in 2017, he’s taking the brand name further with a new store in Mumbai. The exquisite jewellery brand, Tyaani by Karan Johar is the perfect amalgamation of shimmering diamonds and intricate gold crafts.
Tyaani by Karan Johar opens doors to a swanky new space in Borivali
The brand specialises in contemporary polki pieces, from chandbalis, jhumkas, earrings, and chokers to other uncut diamond pieces. Johar sure has an eye for the details, which is why he rings in the wedding season with bedazzling handcrafted jewellery at the new store in Mumbai’s Borivali area. The jewellery brand is brought right back into the city of dreams, marking another successful launch of his store. Much like his quirky yet elegant taste in fashion, the filmmaker elaborates on traditional Indian art forms through his brand, Tyaani.
One can witness B-town’s finest adorning Tyaani’s fine, natural, uncut diamonds and stones adding a touch of magnificence to the same. The aesthetically pleasing brand marked the advent of another store with the presence of Maheep Kapoor, Mr Shravan Satyani, founder and Partner, and Mr Sunil A Bhulchandani, CEO and partner.
The jewellery label is beaded together with love by Johar himself, he claims “Tyaani is an extension of my personality. The brand imbibes our traditional values with an eclectic modern twist. The collection appeals to women of all ages at all stages of their life.”
So, amp up your jewellery trunks with Tyaani’s ravishing designs and fine jewels.
All Images: Courtesy of the brand.