With the paradigm shift that menswear has witnessed towards fresher, more experimental designs over the past decade, there’s no better time to be alive than now for a man who loves using fashion as a form of expression. If you’ve got your finger on the style pulse and often find yourself complaining about the lack of menswear options, then here’s some relief. The segment is no longer dependent on big-ticket designer names – there’s a crop of under-the-radar homegrown labels championing the new movement in menswear. Here’s a lowdown on the new menswear labels in India stirring up the stylescape.
Trill
This Jaipur-based streetwear label is turning heads with its edgy, vibrant, and rockstar-ish designs. Prasoon Sharma launched Trill in October 2018 and in less than a year his brand has caught the eye of celebrity stylists, and been donned by stars like Shahid Kapoor, Ayushmann Khurrana, and Jim Sarbh. Sharma’s work reflects his deep appreciation for music, art, food, and the vibrant colours of India, and features unconventional materials such as PVC, latex, and fabrics made using upcycled tobacco packaging. Choose from T-shirts, denim jackets, parkas, trenchcoats, and trousers – all statement pieces featuring a touch of glamour.
Son Of A Noble
Mani Shanker Singh’s brainchild SNOB is a Bengaluru-based menswear label that describes itself as contemporary and sophisticated with a dash of quirk. The brand boasts a unique graphic language featuring urban minimalistic prints – think abstract lines, cubes, and randomly placed squares – which helps it easily toe the line between informal and formalwear. The colour palette is earthy – browns and grays in addition to whites and blues. From edgy jumpsuits, shirts, shackets and trousers, you can stock your wardrobe with everything cool. Currently SNOB retails through their website.
Barahmasi
The founders of Barahmasi, Prashant Manjhi and Sawrabh Kumar, are textile graduates from NIFT, New Delhi, and bring their knowledge of textiles in the designs they make. Launched in 2017, the Delhi-based label has earned accolades for narrating the stories of modern India through its womenswear and has now set its sights on menswear. Barahmasi’s ethos lies in all things organic. The brand works with natural cottons and silks in pastel tones, and hues inspired by nature. The label draws inspiration for its collections primarily from the rich heritage of Indian textiles, marrying organic fabrics with indigenous printing and embroidery techniques. All geared to launch their menswear next month, one can expect artisanal basics in an elegant mix of homegrown fabrics and minimalist prints. Barahmasi retails through their Instagram store, and on Jaypore.
AMAARE by Sahib Bhatia
Having been exposed to textiles from a tender age by the virtue of his family’s business, Amare’s founder Sahib Bhatia developed a keen interest in fashion quite early on. His work is inspired by artists like Gustav Klimt, Alphonse Mucha, Rene Lalique, and designers like Yohji Yamamoto and Alexander Wang. His label lays premium on craftsmanship with intricate texturing and embroideries, and his latest collection features textures inspired by an ancient Australian aboriginal art form. All the surface developments done on the garments follow a theme of broken flow, and are created using small specks of embroidery on modern silhouettes.
The UoMo Co
Based out of Mumbai, The Uomo Co. came into existence in October 2017. Founder Ria Kanal, having studied in Milan, was deeply influenced by timeless Italian style and wanted to bring home those grooming lessons for Indian men. The Uomo Co was born out of her vision to bring about a shift in the mindset of men and educating them on nurturing their style. Through their editorial images and storytelling, the brand aims to teach men to be effortlessly stylish and confident. The label sticks to organic cottons and a minimal theme for designing their collections. Their blog, called The Uomo Street, features real men with interesting narratives that talk about their style. You can shop for The Uomo Co products from their own website and the MenXp store.
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