Home > Style > Pond, a new conceptual store in Delhi, is an oasis of everything cool
Pond, a new conceptual store in Delhi, is an oasis of everything cool

How does a freshly brewed cup of coffee or maybe a glass of wine while you shop, sound? And once you are done with retail therapy, an immersion in culture via an exhibition? Or if you have work to catch up on, logging in and getting it out of the way? All under one roof. This is exactly what Pond, a conceptual retail pop-up in Delhi, delivers. As opposed to a number of conceptual fashion or lifestyle stores that focus on just one genre, Pond brings a variety of experience-driven services under one roof. There’s a retail space, a café with a curated beverage-only program, two creative studios, an exhibition area, and a co-working space complete with meeting room and a common pantry.

Image: Courtesy Pond
Image: Courtesy Pond

Pond has become one of Delhi’s hippest spots in a short period of time, and with good reason. The idea behind it is to offer visitors an experience-driven time, and it’s monthly, curated themes focus on engaging ideas with new artists, designers, and over-’round creatives joining in. It’s first retail multi-brand showcase was EDIT 1, Summer, which included pieces from curators Anomaly and VegNonVeg, Paper Planes design magazine, jewellery designer Olivia Dar, Say it a Pin, and swimwear brand Pani Swimwear to name a few.

Pond has multiple stakeholders – there is Saurabh Dakshini of Studio Organon; Emilia Bergmans of the advertising agency, The Brewhouse; Abhineet Singh, co-founder of sneaker boutique VegNonVeg, and Medha Khosla of the fashion label Anomaly. All of them have collaborated to shape up this new-age four-story space.

Image: Courtesy Pond
Image: Courtesy Pond

“We wanted to create context and tell stories whether that be clothing, design, F&B, or craft, and so the idea of POND originated – a curated space that offers co-working, pop-ups and events all under one roof,” says Khosla.

Image: Courtesy Pond
Image: Courtesy Pond

It’s upcoming edit is titled Reloved / Redone, done with the idea to give visitors an immersive retail experience with design concepts which transport us back to a time or a memory. It will include products made from materials that were loved and cherished during another time. The edit aims to look back at one’s past, and insignias that evoke nostalgia like black pottery, tin toys, kulfi, upcycled clothing, old radios, typewriters, records, and wooden furniture. The brands that will be the part include Paiwand, The Revolver Club, Bodements, and Home Court to name a few. What’s even better, you can get your furry friends along.

For more information log on to Pond 

Anupam Dabral
Sr. Associate Editor
It was while studying fashion journalism at London College of Fashion that Anupam developed a keen interest in the anthropological aspect of the discipline; for him, fashion only makes sense when seen in the context of its environment. He is always on the hunt for great stories, and in his spare time binge-watches films/shows starring Whoopi Goldberg, Dawn French and Jennifer Saunders.
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