Use of organic colours, dyes, and cleansers
Launched in 2015, the label KALEEKAL employs traditional Indian handlooms in ways that appeal to discerning buyers. To minimise large-scale industrial wastage and dependency on synthetic fabrics, the designer eventually switched to natural fabrics like organic cotton, silk, wool, and line. This has resulted in the lesser use of pesticides and chemicals on the soil, and also reduced the number of natural resources consumed.
With Bhu:sattva, Jainam Kumarpal, the founder, is heading a silent revolution in India. With its 100 percent organic cotton made in Gujarat, the label is wholly about sustainable fashion. Besides this, the brand is also expanding its research and development and trying to blend fabrics made from banana, bamboo, and even soyabean fibres with silk, khadi, and cotton.
Improved working conditions
Shivan Punja, the founder of Behno, has ensured that his label takes the cause of improved working conditions and safety at the workplace for craftsmen further. The brand closely works with MSA Ethos, a Gujarat-based garment factory specialising in knits and woven ready-to-wear. From providing health care, education, fair wages and elimination of child labour to giving its workers accessibility to free family planning education, Behno is doing it all to promote sustainable fashion in India.
Neumann’s global experience as a humanitarian aid worker took her around the world. Born and raised in Australia, she was always intrigued by colourful textiles and embroideries. Her work allowed to her gain some first-hand experience in understanding the craft involved behind creating beautiful ethnic pieces. In 2010 she finally launched her label in New Delhi. Since then, she has worked with a number of NGOs and women’s cooperatives recognising vulnerable groups and collaborating with them to create pieces. She also ensures that there are no mediators involved and workers are given their fair share of remuneration, making it one of the most dynamic sustainable fashion brands in India worth noticing.