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Under-the-radar sari labels for picky millennials

The epitome of sartorial elegance, the sari in 2019 has overcome its image of being traditional, heavy, and difficult to drape. There’s a certain effortlessness to it, thanks to unconventional sari labels whose unique designs, styling, and pairing with interesting blouses/crop tops are ensuring the nine-yard looks graceful on a daily basis.

Nadiya Paar

nadiya paar

Linen saris with a twist, is how we describe Megha Kanera’s sari label that promises style and substance. The slow fashion brand’s work comprises of digital prints and natural dyes, alongside unique blouses made from organic cotton and crochet. What’s even better? Just plant the clothing tags and you’ll have a marigold or a tulsi plant sprout in your home.

Via East

via east

The organza and Maheshwari saris from this label are just so out of the box. Craftsmanship and authenticity are at the core of Via East, which showcases traditional weaves in a contemporary manner on their highly popular Instagram stories. One can even find heavier pieces, from traditional kanjeevaram sets to tussar silks, but for us, it’s the beautiful colour-blocking in styling that gets this label brownie points.

Chidiya Online


The label sees itself as a ‘chidiya’, the bird; a carefree, free-spirited brand that speaks to millennials. Inspired by wanderlust, this label is driven by the love for fabrics and traditions from India. The designs and prints are created by in-house designers who keep the purity of the fabric in mind. Small additions like tassels and pompoms on the pallu add the charm to these unique pieces. Look out for their handcrafted linens with fun blouses if you are interested in a minimalist take.

Padmaja Online

padmaja online

With a focus on natural materials and slow techniques, this sustainable sari label also retails some great patchwork blouses for those looking at maximizing on the textile front. There aim is zero wastage, and their drapes are graceful and modern. The Malkha cotton saris alongside khadi silk created by the finest weavers are our top picks here.



This Bangalore-based sari label has a mix of everything – from dreamy chiffons to light-as-air organzas. The vintage, hand-embroidered pieces, along with the chanderi tissue saris are just what you need to pick up from here. Their silk organzas, raw silks, and even brocade silks in jewel tones are for every occasion.

Oh Fab

oh fab

Luxurious heirlooms for the modern woman, this label boasts of daily wear as well as bridal collections that feature everything from Paithani drapes to regal tissue saris created by skilled artisans. The fact that each piece is handcrafted with a purpose with intricate buttis in beautiful designs speaks for the label’s popularity online. The pieces are created with silk yarn and zari, where the drape brings out a beautiful sheen.

Tilfi Banaras


‘Tilfi’ is a type of technique in Banarasi weaving. The label works towards putting Banarasi weaves in focus with a luxe approach. Craftsmanship, artistry, and impeccable weaves are their strong points. The label also seeks to empower artisans through their exquisite Benarasis to suit every occasion and everyone’s personal style.

Featured image: Keyah

Under-the-radar sari labels for picky millennials

Latha Sunadh

Deputy Editor

When she's not trying on a new serum, researching on yet another classic fragrance and sharing lip balms with her 5-year old daughter, Latha Sunadh keeps it reined in with a nice song and a good book. Special skills include obsessing over handmade, home-made and handcrafted luxuries.


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