Building a watch collection isn’t as effortless as it looks. With factors like utility, efficiency, occasional brand power, craftsmanship, and sometimes even its heirloom value coming into play, watch collections have transmogrified into more than just an exercise in self-indulgence. These horological choices are not random, not even impulsive, but more research-based and clinical. The more unique the feature, the more its power.

There is more to building a watch collection – it is an expression and extension of one’s creative alter-ego. While it can be an expensive affair, if built right and done with the correct guidance, one can really create a masterful watch wardrobe. We spoke with four of modern watchmaking’s biggest names and got notes on how one can start building a watch collection.