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Top 5: Affordable luxury watchmakers in India to consider for your first buy

For a young discerning gentleman, building a watch collection will always be a confusing experience. Queries vary from what kind of collection to build, where to purchase from, how much to spend and most importantly, where to start investing in good watches. Building a watch collection is meant to be an extremely intimate experience, but we can understand why young men may not be able to invest in extravagant luxury watches like a Rolex or a Patek, right away. Luckily, watchmakers have noticed this too and have ventured into a new-age genre of ‘Affordable Luxury’ to extend their services to younger clientele. If you’re looking for guidance on which brands to invest in for your first buy, we’ve listed the top five affordable luxury watch brands in India you should consider.


Luminox is undoubtedly one of the most unique affordable luxury watch brands in the market today simply for their dedication towards the armed forces and the toughness of their timepieces.If you’re looking for a resilient timepiece that boasts the accuracy and style quotent too, this American watchmaker would be your best bet. Their most recent collection boasted pieces that were the official tactical watches for the U.S. Navy Seals. While these timepieces come under luxury sportwear genre of watchmaking, they also come at very reasonable price-range in India, between Rs 30,000 to Rs 80,000.

GC Watches
GC Watches

When it comes to watchmaking, young watch collectors look for two simple factors – precision and style. And it’s the very same reason why we think GC Watches have such a large demand today. Combing the efficiency of Swiss watchmaking and the elegance of French design, GC Watches boast a unique collector’s appeal in watchmaking today. Their European heritage comes with a singular expression “Empowering people to find their own style and to lead where others follow” In terms of price, they range between Rs 35,000 to Rs 60,000.

Rado Watches

We haven’t found a single brand that boasts the watchmaking diversity that Rado does. We’ve selected this Swiss watchmaker simply for their wide range of silhouettes and their guarantee that it caters to all tastes of watch collectors. Whether you’re looking for something minimal, extensively complicated, sporty, dressy or simply an everyday piece, Rado is one of the best affordable luxury watch brands to begin with in India. In terms of price, they are diverse too. They start off at around Rs 30,000 and go all the way up to Rs 4.5 lakh.

Maurice Lacroix
Maurice Lacroix Watches

If you’re willing to spend or rather invest in an actual luxury brand, Maurice Lacroix would be a great one to start with. While they’re quite synonymous with some of the great luxury watchmakers out there, their pricing does start at a considerable mid-range. Being a quintessential Swiss watchmaker, they obviously take pride in their movements and the attention to detail. On the outside of the timepiece, they’re dedicated to the use of premium materials as a unique traditional aesthetic. In terms of price, their watches begin at about Rs 50,000 but climb all the way up to the price range that matches the rest of the ultra-luxe Swiss watchmakers.

Seiko Watches

On the shoulder of their ultra-luxe watchmaking elder brother, the Grand Seiko, the we picked Seiko for two simple reasons – the unique precision of Japanese watchmaking and the exquisite style statement they make. This is the brand responsible for introducing the world to the mechanical beauty and efficiency of Quartz movements. Being one of the most stylish affordable luxury watch brands globally too, we think Seiko expresses a very self-confident, bold and time notion with their watches. They cater to the minimalist, classy and sporty types. In terms of price, the average Seiko could start off at about Rs 20,000 and go high up from there.

All Images: Courtesy brands & Getty Images

Mikhail Gomes
Features Editor, Lifestyle Asia India & Contributor - Augustman
A watch aficionado, Mikhail also enjoys learning about fine whiskies, and one day hopes to establish his own menswear label. At Lifestyle Asia India, he writes on watches, menswear, auto and tech.