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You’ve heard of the whimsical topography of Turkey’s Cappadocia and ancient sandstones of ‘Rose City’ Petra, but there’s another Middle Eastern delight that should be on your radar in 2020 – AlUla. Located in northwestern Saudi Arabia and 300 km north of the holy city of Medina, AlUla is a rising phoenix on the travel map, offering a rich plethora of cultural, historical, and adventurous experiences. With more than 7,000 years of human history and built heritage, AlUla was an oasis in the desert, along the ‘incense route’ that advanced the trading of spices, silk, and other luxury goods via Arabia, Egypt, Mesopotamia, and IndiaIt was the location of the capital of the kingdoms of Dadan and Lihyan, and the southern principal city of the Nabataean Kingdom, at Hegra. The impressive ancient facade of the old city of AlUla, founded in around the 12th century, narrates a story of a society that hosted 900 mud-brick and stone houses.


Romancing AlUla

Largely residing in the shadows of age-old secrets and inscriptions, AlUla is a region engineered by humans in the cradle of nature. Host to stunning pre-historic sights and an annual festival, it is still somewhat of a terra incognita. Mostly known to intrepid travellers, explorers and archeologists, the destination is fast gathering a footing on the travel map. To explore the best of it, one must bookmark the following locations for an exceptional expedition to this place.


This key city of the Nabataean kingdom (1st century BCE to early 2nd century CE), Hegra is known for its exceptional carvings of more than 100 monumental rock-cut tombs and ornamental facades. Next to Petra, it is the largest settlement in the region where the Nabataean elite used to bury their dead. In 2018, UNESCO proclaimed Hegra (also known as Al-Hijr or more recently as Mada’in Salih) as a site of patrimony, making it Saudi Arabia’s first World Heritage Site.

Elephant Rock (Jabal Al-Fil)

AlUla elephant monument

Another must-visit is the second example of AlUla’s geomorphological wonders. This natural sandstone outcrop has eroded over time to create the unmistakable likeness of a giant elephant with its trunk touching the ground.

Jabal ‘Ikmah

rock inscriptions

One of AlUla’s most defining feats is the vertical sandstones displaying rich petroglyphs and inscriptions. Jabal ‘Ikmah contains hundreds of etched and relief inscriptions acting as an ‘open library’ of the Dadanite and Lihyanite cultures. These writings shed light on the origins of the Arabic language in AlUlaas well as ancient beliefs, and practices.

AlUla Valley

al ula landscapes

A timeless museum of ever-evolving raw beauty is what defines AlUla’s stunning scenery. Wadi al-Qura (AlUla valley) is an oasis of thousands of date palm trees, and the basalt uplands to the west complement Harrat ‘Uwayrid, created by volcanic lava flows. There’s an area with narrow sand-drifted canyons, Al-Raqqasat.

Explore more locations and important sites here

Winter At Tantora – Annual Festival

AlUla of the 21st century is attempting to paint a different picture, which exhibits the same stunning natural backdrop but with modern brushstrokes of high-end hospitality. Winter at Tantora is an annual festival that first began in 2018. Tantora is the name of a sundial that was used by the locals of the old town of AlUla to mark the start of the 40-day winter growing season. Besides visiting heritage sites, this annual festival lets one explore the region immersively via music, arts, entertainment, and cultural events.

Winter at Tantora begins on December 19, 2019 and goes on till March 7, 2020. This second edition of the festival includes performances by renowned names like Omar Khairat, Andrea Bocelli, Yanni, Caracalla, Enrique Iglesias, and Lionel Richie. Book your tickets and itineraries here

Modern Travellers’ Planner

How to reach: AlUla is easily accessible by road and air from a variety of locations. By car, the trip is three hours from Medina, and four hours from Tabuk and Hail. Commercial flights are just 1.5 hours from Riyadh and Jeddah.

Best time to visit: Winter, when temperatures range from 15-25°C with very little rainfall.

What to pack: Explore AlUla in casual wear and flats. Local customs call for both men and women to dress modestly (with knees and elbows covered).

For more information, visit www.experiencealula.com

All images: Courtesy Experience AlUla

Harleen Kalsi
Harleen feeds off her nomadic spirit and incessant shenanigans on the road to stay alive. When not writing, she is busy searching for a good read/art/act.