The world’s biggest travel trade show, ITB, is coming to India for the first time. ITB India, a three-day virtual trade show and convention, set to take place from April 7 – April 9, 2021, will provide a comprehensive insight into the travel market of today.


While the pandemic may have adversely affected the travel sector in 2020, the world is once again gearing up to step out safely. Globetrotters are ready to pack their bags, but what exactly awaits them? What’s in store for travel in 2021?

Answering this question and more is ITB India, a business-to-business trade show and convention that gets together travel industry leaders and international exhibitors from various segments of MICE, Leisure, Corporate, and Travel & Technology. With Lifestyle Asia India as one of its media partners, the three-day event, being held virtually, is the perfect platform to leverage new partnerships and strengthen existing business relations in the growing Indian and South Asian outbound and domestic travel market. Exhibitors and buyers have the opportunity to showcase and learn about new brands, destinations, and travel products, explore business opportunities, attend insightful conferences by thought leaders, and network with like-minded professionals and platforms.

ITB India

Hosted on the ITB Community in Asia, this is ITB India’s debut edition in the country, and it is poised to give the travel industry in South Asia and India a shot in the arm. The conference program includes talks by C-level executives on what’s next for travel in India and globally, insights on how to kickstart business travel, and conversations on opportunities in MICE markets and the role of tech innovation, and more. You can also arrange pre-scheduled appointments and networking opportunities. Confirmed participants for this edition include IHCL, G Adventures, Airbnb, OYO, Tripoto, SeaWorld Parks & Entertainment, Tripeur, Travelport, QuadLab, InterGlobe, Wyndham Hotels & Resorts, SOTC, South African Tourism, Grail Insights, Air India Express, and many more, making it a must-attend for anyone associated with the travel sector.

Merging alliances since 1966, ITB has managed to establish satellite events in China, India, and Singapore over the years. The thematically ordered market segments help visitors and exhibitors to quickly find their way through the wide product range of ITB Berlin: Book World, Business Travel Days, Cruises, Cultural Tourism, Economy Accommodation, eTravel World, Adventure & Responsible Tourism, Gay & Lesbian Travel, ITB Mobile Travel Services, Training and Employment (Career Center), Travel Technology, Trends & Events, Wellness, Youth Travel.


How can you attend ITB India?

You can register as an exhibiter, buyer, or trade visitor, depending on your profile and interest. With this done, you can meet over 400 pre-qualified buyers from various travel industries, facilitate networking across India and other South Asian countries, access conferences and content, share your insights with ITB community peers, and engage in thought leadership opportunities. If you register before March 1, 2021, you can enjoy the special early bird rates.

If you are an exhibitor, ITB India is currently offering three virtual packages, at special early bird rates: Basic Virtual Booth Package (Rs 76,000 approx.), Enhanced Virtual Booth Package (Rs 1,76,000 approx.), and Premium Virtual Booth Package (Rs 2,18,000 approx.). For more exhibitor information, click here.

To register as a buyer, click here. To register as a trade visitor, click here

All images: ITB Asia 2019; Featured image: Getty Images

Harleen Kalsi
Harleen feeds off her nomadic spirit and incessant shenanigans on the road to stay alive. When not writing, she is busy searching for a good read/art/act.