Innumerable Indian crafts and techniques employed by Monica and Karishma to create every piece as a part of their label JADE can lure any couture aficionado. They keep it real, with uncompromised levels of perfection, using traditional fabrics and methods, whipping them together to create pieces that speak to the discerning brides of today. Be it the use of traditional silk ‘resham’, gotta-patti work, painstakingly done chikan work from Lucknow or deciding on the colour-ways to complement their glorious couture pieces, business partners (and sisters-in-law) Monica Shah and Karishma Swali have become the go-to designers for brides today.
Launched in 2008, what sets JADE by Monica & Karishma apart is it’s understated luxurious appeal. Lightweight lehengas, floor-sweeping jacket cholis, billowing gowns, edgy saris and dupattas with scalloped borders, Monica and Karishma ensure that there is no dearth of trousseau inspiration. It’s not just the brides who swear by JADE’s bridal pieces, Tinseltown’s discerning names such as Disha Patani, Diana Penty and Esha Gupta have also lined up to slip into their lehengas and jacquards.
The bridal label JADE has led a quiet revolution, ensuring that the ones involved in the crafts get their due credit. In 2018 when the label completed a decade in fashion, they curated a collection paying tribute India’s numerous artisans and craftsmen. JADE stands as an extension of Chanakya, their family-owned export house which has closely worked with international luxury labels such as Armani, Valentino, Gucci to name a few.
Their latest line ‘La Muse Mystique’ is a manifestation their decade long commitment to Indian tradition. Packed with heavy doze bridal finery; rich ombre colourways, intricately done handiwork and usage of techniques from different regions of India sum it all up.
For those of you who want to get their hands on these pieces head to their flagships in Mumbai and Hyderabad.
Monica Shah gave Lifestyle Asia a complete lowdown on Jade’s latest couture offering.
On her inspiration behind the collection
This time I seek inspiration from my bride herself. From past 10 years, I have met so many wonderful women, would-be brides and they all have a story to tell. They all have a destination in mind, a dream for their big day, so this time my mood board was focused on women I design for, who are strong, discerning and want to have a bit of fun, yet keep it traditional.
On the kind of bride, her latest collection appeals to
Somebody who believes in staying true to her roots but does not fear to experiment and embracing her true self. If you look at the current pieces from our collection, the focus is on traditional art and craftsmanship but we have made them very relevant for today.
On the techniques employed in her latest line
Jade stands for everything that India celebrates in terms of colours and craftsmanship. This time we have fuschia pinks, Asian blue, oxblood, our signature tones of wine and peach, there is a lot going on in terms of hues, keeping all occasions in mind. In terms of techniques, our hero piece this time is the ‘Ek Taar lehenga’, we have created a few pieces showcasing this particular technique.
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Every bride needs her best friends, her sisterhood, her tribe – to make her laugh, to hold her hand, to fix her outfit, to make the greatest day of her life just so perfect. ‘La Muse Mystique’ is a toast to these precious bonds. Photographed by @rohanshrestha Makeup and Hair by @vibhagusainmakeupandhair and @snigdha_hairandmakeup Jewellery by @jadaujewellerybyfalgunimehta Models: @kanish06 and @aradhanaburagohain_official We’ll be showcasing the collection at the VOGUE Wedding Show from 2nd to 4th August at Taj Palace, New Delhi. For invites, DM us or call us on +91 9833115000. For appointments WhatsApp on +919833115000 for Mumbai Flagship or +919848555585 for our Hyderabad Flagship. #LaMuseMystique#AutumWinter19#AW19#jadebymonicaandkarishma#IndianArtistry#jadecouture#bridalcouture#handcraftedheritage#indianbridal#heritageweaves#bridalheirloom#MKCouture
So, as the name suggests it is all done with just a single string of silk. We have ensured that even though its all handmade, the precision and its appeal should not be less than perfect. Every flower has been intricately embroidered, looping in a number of colours. Every ‘Ek Taar’ piece has nearly taken 3000-4000 man-hours to finish. Once you touch the lehenga you will understand the density of this embroidery. In terms of fabrics, we have used a lot of Italian tulles and organzas; both fabrics are extremely fine. You can easily see every detail of the embroideries done; we have ensured that even if you reverse the piece, it appears to be finished in appeal.
On hero pieces from the collection that brides should take note of
Besides the ‘Ek Taar’ pieces, my favourite is the Aurom edit. Through them, we have explored the age-old zardozi work but done on a woven banarasi fabric. We have also used the silk version of sadi-kora thread to ensure the sheen and the vintage appeal in the collection. If you carefully look at the zardosi work it has a dual-tone appeal, our lehengas come with heavy handiwork and craftsmanship. Besides we have etherial gowns for brides who want something more than just traditional.
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“During every different celebration around her wedding, the #JADEBride embodies a wide range of moods. Rich fabrics in gorgeous colours, sparkling embellishments and dainty laces become her trusty companions through this surreal time.” – Monica & Karishma Photographed by @rohanshrestha Makeup by @danica_drego Jewellery by @jadaujewellerybyfalgunimehta Model @aishwaryaadesai For appointments head to www.jadecouture.com or call our Mumbai Flagship on +919833115000 or +919848555585 for our Hyderabad Flagship. #LaMuseMystique#AutumWinter19#AW19#jadebymonicaandkarishma#IndianArtistry#jadecouture#bridalcouture#handcraftedheritage#indianbridal#heritageweaves#bridalheirloom#MKCouture
They have all been created on Italian tulle, and the embroideries on them are so fine that they look like tattoos. Besides these we have our wrap-around tops, that can be paired our lehengas and dupattas to create one look and you can just change the skirt, pair it with the same top to create a new look.
Tips for modern brides
Wear something which is versatile, pick up pieces that you can re-wear. Do not over-do; keep your outfit and beauty palette in-sync with each other.
JADE is available in Mumbai and Hyderabad at the label’s flagship stores and Ave in New York. The price ranges from 3-20 lakhs.