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Bridal couture scene in India is defined by many veterans. Known for their attention to detail and exquisite craftsmanship, they have managed to dress the best in the country for decades. However, there is a new league of bridal designers who are changing the game. Think unorthodox hues, refurbished handlooms, and edgy silhouettes – they have created a spectrum of lehengas, anarkalis, and saris that appeal to the discerning millennials.

Here is our edit of the best bridal designers who are changing the trousseau game –

Pooja Shroff 

Image: Courtesy Pooja Shroff Instagram

Just in case you are on a lookout for everything other than the traditional red lehenga, this is your label. Drawing a bridge between ready-to-wear and couture, Shroff’s label is often characterised by pieces that are a blend of east and west. Think beautiful anarkalis in creams, lehengas featuring exquisite gotta work in pastels hues, and shararas in canary yellow. You can shop at Aza Fashion.

Aisha Rao 

New bridal designers

One look at Hyderabad-based Aisha Rao’s work will tell you about her love for colour. From peacock green, turquoise, bright blues to rust and maroon, there is hardly any hue that does not become a part of visual narrative. In case you are planning an outdoor wedding, then her pieces will surely fit in your requirements. Her lehengas, saris, and gowns feature exquisite embroideries that are pure works of art. Her pieces are available at Ogaan and Pernia’s Pop Up.

Shyam Narayan Prasad 

New bridal designers
Image: Courtesy Shyam Narayan Prasad Instagram

From exquisite chanderi saris, chiffon, and silk lehengas to a range of cholis and blouses, this brand caters to someone who is on a lookout for modern heirlooms. Think beautiful block prints and experiments with a medley of fabrics such as satin, cotton, jersey, and poplin. You can shop the label from their website.

Mahima Mahajan 

New bridal designers
Image: Courtesy Mahima Mahajan Instagram

Colourful tropical prints on light organza skirts, jacket lehengas, mirror work corset blouses, and heavy sequins adding a touch of glamour, that’s how one can sum of Mahima Mahajan’s work. Every piece features neat cuts and peeks into Mahajan’s commitment to craftsmanship. If you are planning a spring wedding, she is your designer. Her pieces her available on her website and Aza.

Sana Barreja 

Sana Barreja
Image: Courtesy Sana Barreja Instagram

Beautiful kedia tops, versatile kurta sets, ruffled saris, and belted lehengas, Sana Barreja’s eponymous label is all about reimagining tradition through a contemporary frame. While promising clean lines, romantic silhouettes, and customised fits, the brand with its wide range of offerings stands for effortlessness. We say their statement shararas are surely worth a look. You can shop the label from their website, Aza, and Carma Online.

Rar Studio 

Rar Studio
Image: Courtesy Rar Studio Instagram

Every creation by Ritesh Aniket Rishav’s label RAR Studio is an ode to the old school embroideries and colour palates. For those who plan to make an understated sartorial statement, RAR’s spectrum of exquisitely embroidered dupattas, jacket suits, and saris will not disappoint. From pistachio juxtaposed with gold, ivory paired with hits of red and beige with maroons, it is the beautiful spectrum of colours that makes this brand stand out for us. Their lehengas in ivory, white, and gold evoke an old-school Nawabi charm. Their pieces are available at Ogaan, Aza, and Carma Online.

Vvani by Vani Vats

Vvani by Vani Vats
Image: Courtesy Vvani by Vani Vats

Seamlessly blending brocades, zari, and other ethnic embroideries into her body of work, Vani Vats is known for her lightweight bridal wear, featuring a spectrum of colours. Defined by the right amount of bling, her ethnic bespoke bridal wear caters to the millennial brides. From beautiful organza lehengas, anarkalis with dhoti pants to saris with scalloped borders, there is a lot to choose from. Her range of cool blouses stands out too. She is one of the most promising new bridal designers took keep an eye on. You can shop her creations at Pernia’s Pop Up Shop.

Staff writer