Rani Pink may be most known for their impeccably styled weddings – the team created a stunning blue and white extravaganza for Sonam Kapoor and Anand Ahuja – but they are more than that. Bageecha, a label known well in the bridal circles as the go-to space for plush saris and lehengas, is an off shoot. And now, after four years of creativity, Rani Pink has entered the space of luxury packaging with Rani Pink Gifts. Although a crowded market, Rani Pink’s offerings are elegant and impeccable.
Founded by Anika Dhawan, Rani Pink Gifts has India-centric ideas and ethos at its heart. The designs are bold with excellent quality, inspired by India’s kitsch, vintage jewellery, Bollywood, trucks, melas, bazaars, roadside art, and villages and ghats – a truly colourful spectrum of all things beautiful and local. Rani Pink works with diverse artisans and craftspeople to create exquisite, one-of-a-kind pieces.
This year, they started with nine themes, each inspired by a craft, technique, or both. These crafts are seen through a modern, contemporary lens to recreate it for 2020. If gifts are a big part of the Indian wedding scenario, then packaging them beautifully is an art that makes the gifts more valuable. In an age where Instagram-worthy details are taken into consideration, it pays to know labels that go the extra mile. Plus, everything is handmade, bespoke, and personalised at Rani Pink Gifts.
The themes for this season are Pink City, Off the ghats of Maheshwar, Chand, Indian Circus, An Afternoon of Tea, Pearls and Scones, Pakeezah, Gota, The Silk Route, and Aynakari. The products showcasing these themes include potli pouches, trays and throws, fabric boxes, saree and dupatta bags, and more. While Indian Circus is all about gigantic Ferris wheels and bright pop colours in geometric patterns, Aynakari is an ode to art and architecture with mirror mosaic and everything ivory. The gota theme is our favourite where everything is handmade, in fluorescent acid pink, and with gota.
The Ghats of Maheshwar theme mixes both Maheshwari cotton silk and Chanderi, and the fabric boxes come in three stunning colours – Peach, Sand, and Powder Blue. The Pink City is another design element that takes the love of colours to another level and comes with block-printed products in Indigo and Peach. The Silk Route presents everything in pure silk with geometric patterns in tones of plum, rani pink, Persian blue, and mustard. Chand keeps it minimal in soft feminine pastels like nude, lilac, and caramel brown, while Pakeezah is made of gold tissue with old Hyderabadi beaten gota and a bundle of ghungroos. ‘An Afternoon of Tea, Pearls And Scones’ is inspired by the women of the colonial era and their fashion – think layers, ruffles, and pleats embellished with pearls and more.