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Aveeno® is powered by prebiotic oats, an ingredient that’s known to soothe even the driest skin

Honey is not the only ingredient known to be used by Cleopatra for her soft, silky skin.

When it comes to products that promise to moisturise skin, there’s plenty to go about. It’s as easy as going any store nearest to you and picking up any products that have the word ‘moisturising’ in front. These would be, what we say, a person with normal skin would do. However, it’s a completely different experience for people with not only dry but also sensitive skin. The horrors and worries of your skin reacting badly to the product come to mind; even though it promises to nourish even the driest skin.

Understanding the concerns of those who constantly suffer from dry and itchy skin, Aveeno® introduces its line of products that are safe and efficient even for sensitive skin. The brand offers moisturising and hydrating solutions, which includes products for your babies. All of them are created to replenish the skin’s natural moisture using a key ingredient that is known to be used by Cleopatra herself: oats.

Aveeno® is suitable for dry, itchy and sensitive skin.
Aveeno® is suitable for dry, itchy and sensitive skin.
Aveeno® Skin Relief range uses Prebiotic Triple Oat in its formula.
Aveeno® Skin Relief range uses Prebiotic Triple Oat in its formula.

Even with the most moisturising ingredients, that alone is not enough to achieve healthier skin. Oats are one that you may hear often when it comes to food, but did you know that oats are also extremely nourishing for the skin? Prebiotic oats by Aveeno® are grown using eco-friendly practices — for example, proper crop rotation and pesticide-free fields. These are then gently processed, which ensures that the biologically active goodness in its oats stays intact. No unnecessary chemical solvents or excess heat are used when it comes to extracting its essence. The results? Rich, potent and effective ingredients; Colloidal Oats that work to lock in moisture for 24 hours, Oat Essence Extract helps relieve itchiness, Oat Oil strengthens barrier and Ceramide helps prevent dry, itchy skin from reoccurring. Other ingredients such as natural shea butter are also included to increase its moisturising benefit.

With these powerful ingredients and Aveeno®’s technology, these products are formulated to give not only the best but also fast results. The products are *clinically proven to soothe dry, itchy skin from first use in just one day alone — based on clinical grading with 70% subjects improved. That’s instant nourishment for your skin with just a day’s worth of application. Babies are also to able to benefit from the range, with Aveeno Baby® that uses high-quality ingredients such as oat extract that gently soothes and protects your baby’s skin.

If you’re at lost on what to get, don’t worry. We’ve gathered five Aveeno® and Aveeno Baby® products that you can try to kick-start that journey to smooth, soft, and healthier-looking skin.

Visit Aveeno®’s Facebook page, Instagram, YouTube or website for more info. Aveeno® and Aveeno Baby® products are available in Watsons online and in-stores.

All images: Aveeno® and Aveeno Baby®

The thought of cleansing dry, itchy skin may be horrifying as certain cleansing products tend to dry out the skin more than moisturising it — not for Aveeno® Skin Relief Body Wash. It contains its key ingredient, oatmeal, which helps moisturize and relieve dryness. Its rich but very gentle formula cleanses without stripping any moisture off your skin.

This lotion may have a rich texture but it’s fast-absorbing, leaving no tacky feeling behind. It’s formulated with Triple Oat Complex, an oat oil-infused formula with the addition of natural shea butter — these ingredients are very well-known for its moisturising properties. Aveeno® Skin Relief 24HR Moisturizing Lotion is suitable for sensitive skin and will be able to soothe, relieve and moisturise even the driest skin for a full 24 hours.

Aveeno® Daily Moisturizing Body Wash cleanses and moisturizes skin with its breakthrough formula: Colloidal Oatmeal. It is a unique blend of natural oils and emollients, that is long known to soothe and replenish skin’s moisture for softer, smoother and healthier-looking skin. The body wash is also lightly fragranced yet gentle enough for sensitive skin.

See results in just one day. This lotion is clinically proven to improve the condition of dry skin in just one day, and significant improvement in two weeks. It also contains the same powerful formula as Aveeno® Daily Moisturizing Body Wash — the Colloidal Oatmeal together with rich emollients. These ingredients help prevent and protect dry skin for a full 24 hours.

Aveeno Baby® Wash & Shampoo is all the clean your baby needs in one gentle formula. This dual wash is made for babies with sensitive skin as it cleanses without drying. A gentle formula, using Oat Extract as its key ingredient that is known for its soothing and nourishing properties. It is a hypoallergenic baby wash with a tear- and soap-free formula that makes it gentle enough for everyday use.

Jolin Lee
Unlike most modern-day millennials, Jolin does not need caffeine or alcohol to power through the day (and night). Her eye for beauty is as sharp as her eyeliner flick, and she can spot your unblended eye makeup from a mile away.