Beauty companies — big or small, are also stepping in to help battle the worldwide pandemic.
As the Coronavirus continues to spread and shut down businesses across industries, it’s not stopping these beauty brands from joining in the fight against the virus. As they continue to strive on sustaining the business innovatively via online sales and cash vouchers, helping others have also become their priority.
Here’s what they’ve been up to so far.
The L’Oréal Malaysia Solidarity Action is a solidarity programme set by the L’Oréal group in support of the medical frontliners who have worked around the clock to help battle the Coronavirus pandemic. 3,000 specially-curated care packs containing personal hygiene products from the group were donated to frontliners from three main hospitals that have dedicated COVID-19 units — namely Hospital Kuala Lumpur, Hosptial Sungai Buloh and University Malaya Medical Centre. In total, the total value of Care Packs donated amounted to RM1,359,195 in retail value.
Globally, the L’Oréal Group has recently unveiled a Europe-wide solidarity program aimed at supporting the medical, food distribution, beauty and non-profit industries. That also includes producing hand sanitizers for health authorities across France and Europe.
We would never imagine that purchasing a waxing package (or treatment products) would help with the pandemic. Help Our Heroes #StripSupportsYou is a campaign started by Strip to help contribute to Mercy Malaysia in acquiring relevant medical equipment that healthcare facilities need.
You can help by simply purchasing any treatments or products from Strip. RM5 from every single receipt will be set aside for donation and on top of that, Strip will not only match the amount collected but also add on an additional of RM5,000. The large sum will be then donated to Mercy Malaysia at the end of each month, starting from April, May, June and July.
Joining the likes of LVMH and L’Oreal Group, Coty has also started production on hydro-alcoholic gels. These are made in some of its manufacturing sites, which will then be packed and donated to medical and emergency services in North America and Europe. “We stay close to our communities during these exceptionally challenging times.”, written on the beauty group’s social media post.
Wella Professionals, who is also under the company, have donated caps, gloves and shampoos to hospitals to help support medical professionals that are fighting against the virus.
Estée Lauder Companies
Estée Lauder and its corporate foundation, The Estée Lauder Companies Charitable Foundation (ELCCF) has pledged support in several aspects to control the outbreak worldwide.
The company has established a grant for the NYC COVID-19 Response & Impact Fund, invested in a US$75 million philanthropic project involving multiple partners — with funds aims to support key social services and community organizations during the pandemic in New York City.
Estée Lauder Companies has also pledged a donation of US$2 million to the non-profit organization Doctors Without Borders/Médecins Sans Frontières (MSF). It has directed $800,000 to the Red Cross Society of China, Shanghai Charity Foundation and Give2Asia, in order to help with relief efforts in the country the virus originated in, in addition to making in-kind donations with a value of USD 1.4 million to the China Women’s Development Foundation. Adding onto the list is also sanitizer production at its Melville factory in New York. The brand will allegedly produce the sanitizer at its Melville, NY, factory.
One of the industry’s biggest beauty mogul, Huda Kattan of Huda Beauty is also contributing by helping struggling freelance makeup artists during the pandemic. In a video that Huda posted on social media, she announced that Huda Beauty will give US$1,000 to 100 freelance makeup artists, allowing her followers to tag and nominate their friends or loved ones who are struggling through these tough times.
Huda mentioned that she herself once struggled during her early times as a makeup artist and also the precarious financial situations she experienced.