You may not realise — your favourite actor or actress may be using this particular brand behind the screens. Glee, The Intern, American Hustle, Sin City — just to name a few out of the 400 films and TV shows. Koh Gen Do’s makeup and skincare products are the one that made celebrities’ such as Jessica Alba, Amy Adams and Jennifer Lawrence appear flawless on the big screen (aside from their perfect-looking skin, of course).

A luxury beauty brand from Japan, Koh Gen Do is founded by Ai Saotome. An actress herself, she understood the need for having beauty products that won’t do any harm on the skin despite the long hours. The brand combines precious botanicals with Japanese skincare technology to nourish and protect the skin’s natural ability to regenerate.

Aqua Foundation is the brand’s number one selling product.

“Koh Gen Do lives by the concept of restorative beauty. Every woman is beautiful and Koh Gen Do wants to highlight each woman’s natural beauty. Our products contain zero artificial colours, fragrance or petroleum-based mineral oil,” says Yunje Jang, General Manager of Overseas Sales Development.

The brand’s best-selling product is no doubt the Aqua Foundation. Loved and dubbed as the holy grail for many celebrities, the Aqua Foundation is notable for its budge-proof capablity, along with how lightweight and breathable it is once it goes on the skin. The foundation also nourishes the skin, thanks to its mineral-rich formula that is acquired from the deep waters of Bretagne, France.

Other notable mentions include Aqua Foundation Illuminator, Makeup Colour Base and SPA Cleansing Water, an alcohol-free makeup remover that is formulated with mineral-enriched thermal spring water, six essential herbal extracts and more moisturising ingredients.

Koh Gen Do is available at PLAY UP, Hermo, AirAsia Duty Free and Merchandise, Ourshop and Lazada.

Jolin Lee
Unlike most modern-day millennials, Jolin does not need caffeine or alcohol to power through the day (and night). Her eye for beauty is as sharp as her eyeliner flick, and she can spot your unblended eye makeup from a mile away.