K-beauty is a force to be reckoned with. Multiple beauty trends and innovative products have emerged from that cultural and upbeat city and it’s not only famed because of how unique they are (remember the 10-step skin care regimen?) — but how effective are they? We can’t deny the fact that Koreans indeed take skin care and makeup very seriously.

It was also during the time when we first heard of BB creams hailed from Korea. It took the world through a storm, confusing many with its duality of being both skincare and makeup. Then came the cushion compacts — foundations that you can bring it out with you conveniently for touch-ups.

These are just a few of the many products that Korean beauty brands have introduced to us and thanks to that we’re always on our toes. We don’t have to travel all the way to Korea to experience K-beauty anymore. These Korean beauty brands are available in Malaysia, so we (and our skin) can keep in-trend with all the brand new releases that are happening 3,000 miles away.