K-beauty is a force to be reckoned with. Multiple beauty trends and innovative products have emerged from that cultural and upbeat city and it’s not only famed because of how unique they are (remember the 10-step skin care regimen?) — but how effective are they? We can’t deny the fact that Koreans indeed take skin care and makeup very seriously.
It was also during the time when we first heard of BB creams hailed from Korea. It took the world through a storm, confusing many with its duality of being both skincare and makeup. Then came the cushion compacts — foundations that you can bring it out with you conveniently for touch-ups.
These are just a few of the many products that Korean beauty brands have introduced to us and thanks to that we’re always on our toes. We don’t have to travel all the way to Korea to experience K-beauty anymore. These Korean beauty brands are available in Malaysia, so we (and our skin) can keep in-trend with all the brand new releases that are happening 3,000 miles away.
Created as a holistic beauty brand, Sulwhasoo mainly incorporates Korean herbal medicinal ingredients into their high-end range of products. They focus on treating the body and mind, as well as inner and outer beauty, by addressing problems at their roots instead of just the surface.
With the goal of addressing severe skin issues with effective solutions, Dr.Jart+ uses scientific research and innovative technology vigorously in their brand. They started 2004, but Dr.Jart+ rose to fame when they released their first BB cream in 2006. Now they have an extensive range of skincare and makeup products catered to all skin types.
One of the first Korean beauty brands committed to nature, The Face Shop brings nature into beauty by creating products from approximately 600 natural ingredients. Flowers, grains, plants, fruits, mineral, and oriental medicine of the highest quality are used to curate these products. The brand now has more than 50 stores across Malaysia.
The name ‘Whoo’ already speaks for itself. Meaning empress in Korean, History of Whoo is a skincare and makeup brand that suggests a brand fit for royalty. They solve skin concerns using secret beauty formulas that the royal court used in the past, along with rare and precious Korean ingredients.
Laneige is most notable for their cushion compact, as one of the brands under AmorePacific which pioneered the technology. They also take pride in their Water Science technology, which they’ve implemented into many of their skincare products, including their Water Sleeping Mask.
Banilla & Co. primarily focuses on skincare and makeup removers — as you can tell by the number of Clean It Zero sold worldwide. They thrive on the no-makeup makeup trend, focusing on creating a brand that highlights skin’s health improvements.
3 Concept Eyes — or more popularly known as 3CE, is a makeup brand under popular Korean fashion label Stylenanda. Their makeup products are as equally trendy as Stylenanda, both in terms of packaging and effectiveness. The 3CE Lip Color lipstick is what pulled the fans in.
You can get a sheet mask for almost everything from Kocostar. This beauty brand focuses on one of Korea’s most buzzed trend (apart from cushion compacts) — sheet masks. They have a sheet mask for the face, hands, hair, feet, and even your fingers. The face sheet masks are unique for its piece-by-piece application.
One of the latest Korean brand to hit the Malaysian market, Saturday Skin is famous for their proprietary Cha-7 es Complex, a peptide-packed formula that supports skins’ regeneration process. Everything in their brand is straight-forward and easy to use, so it’s an ‘all-play, no-work’ way to treat your skin.
You may notice them for their aesthetically pleasing packaging, but Huxley incorporates an ingredient that provides greater moisturising effect than other ingredients — prickly pear cactus seed oil. This unique ingredient is naturally rich in linoleic acid, which highly moisturises the skin no matter how dry or rough. You’ll be able to find this in their specially curated skincare line.
Sensitive skin users rejoice! Caolion creates hypoallergenic cosmetics using natural ingredients that are suitable to be used by older skin types. Free from colouring, fragrances, and alcohol, the brand uses formulas that combine traditional Korean skincare ingredients with modern technology. Reach out for their best-selling pore-refining products if you’ve always wondered what to get from the brand.
Made for the urban people who are constantly exposed to pollution, Blithe focuses on clearing up the skin. The formulas are curated to prevent visible signs of ageing, and its ingredients are ensured to be pure as they are collected from uncontaminated regions.