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These Aesop Gift Kits for 2017-18 are associated with social experiments

The season of gifting is upon us. While it’s always a blessing and joy to be the one gifting than receiving; let’s be honest, it’s not an easy task to choose the ‘perfect’ gift for your loved one. Here’s a thought: Have you considered choosing one based on social experiment?

Aesop’s 2016 Gift Kits were themed ‘Pursuits of Passion‘ — a much different approach compared to this year’s concept. For 2017-18, the brand pays homage to ground-breaking studies on the human behavior and released a six-gift kit collection, titled ‘The Enigmatic Mind’ — each celebrates an influential social psychology experiment.

The Asch experiment, bystander effect, and the propinquity effect, are just some of social experiments used as references when it comes to creating these kits. These experiments are known in the 1950s, 60s and 70s and were conducted to shed light on how humans interact with each other, whether collaborating, helping others, establishing connections or confirming to social norms.

Packaged together in a practical, usable amenity case are Aesop’s curated skin and body care products to suit a range of recipients. A brand known to use the finest plant-based and laboratory-made ingredients in its range, these products are agreeable to the skin, which the receiver will thoroughly enjoy. Each kit is wrapped in sleeves inspired by social psychology books of the era; the design subtly referencing the experiment behind it.

The Aesop Gift Kits for 2017-18 is now available at all Aesop signature stores, select stockists and counters in department stores across the globe, and at aesop.com.

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Aesop's The Enigmatic Mind: Sway

Do you cave into peer pressure easily? The Asch experiment is used as a reference for this amenity kit; and also seeing how people adapt to accommodate to those around them. The hand and body care: Resurrection Aromatique Hand Wash, Resurrection Aromatique Hand Balm, Geranium Leaf Body Cleanser, and Geranium Leaf Body Balm is bundled together as one agreeable set.

The Enigmatic Mind: Sway, RM390

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Aesop's The Enigmatic Mind: Regard

The bystander effect is a phenomenon where the individual is less likely to help the victim. The Regard Gift Kit uses that as reference and compiles the Fabulous Face Cleanser, Mandarin Facial Hydrating Cream and Geranium Leaf Body Cleanser to create this face and body care set.

RM290, The Enigmatic Mind: Regard


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Aesop's The Enigmatic Mind: Proximity

The opposite of the bystander effect, propinquity effect is where regular interaction is needed to create meaningful relationships. Using the classics of Aesop: the Fabulous face cleanser, B & Tea Balancing Toner, and Camelia Nut facial hydrating cream that is trio that works together well for a healthy-looking complexion.

 RM320, The Enigmatic Mind: Proximity

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Aesop's The Enigmatic Mind: Perception

The Perception Gift Kit contains body care products for the upmost satisfying experience: Geranium Leaf Body Cleanser, Redemption Body Scrub and the Redemption Body Balm. The concept of the Capilano suspension bridge experiment is carried throughout these products, where exploration of feelings happens.

RM290, Enigmatic Mind: Perception

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Aesop's The Enigmatic Mind: Concord

The A Rose By Any Other Name Body Cleanser, Resurrection Aromatique Hand Balm, and Immediate Moisture Facial Hydrosol harmonious trio gives you the best care from top-to-toe. Using this in reference to the Robber Cave experiment, which examines how people initiate harmony when social situations go awry.

RM220, The Enigmatic Mind: Concord

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Aesop's The Enigmatic Mind: Association

The Association Gift Kit portrays how we connect to seemingly random strangers. Thus, the closely-relation trio of formulations: Parsley Seed Facial Cleanser, Parsley Seed Anti-Oxidant Facial Toner, and Parsley Seed Anti-Oxidant Serum are selected to represent that theory.

RM550, The Enigmatic Mind: Association

These Aesop Gift Kits for 2017-18 are associated with social experiments

Jolin Lee


Unlike most modern-day millennials, Jolin does not need caffeine or alcohol to power through the day (and night). Her eye for beauty is as sharp as her eyeliner flick, and she can spot your unblended eye makeup from a mile away.

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