Today marks a new dawn of feminism, where women define themselves through strength and gracefulness. Under the creative direction of Jason Wu, these traits are transmitted into a champagne rose bottle of Boss The Scent For Her. Inspired by Hugo Boss’ eponymous fragrance. This luxurious release is Jason Wu’s visionary journey of the power of scent, one that ensembles the act of #gettingcloser.
The faces of this campaign are German model Anna Ewers and British actor Theo James. The seduction of the scent of love is expressed passionately through the co-stars’ intimate connection.
The perfume opens with a warm yet alluring kick of honeyed peach and freesia. As the scent emerges closer to the heart notes, an unexpected conquest of osmanthus flower takes the centre stage while the shades of fruity notes linger on and transform into a voluptuous trail. A seductive burst of roasted cocoa takes one through the rest of the fragrance, an intriguing twist from its masculine perfume line.
To a fashion house that takes the helm in reinventing masculinity, Boss Bottled Intense is a perfect resemblance to a man of today, a perfume that is created for the boldness of individuality and for all occasions, day or night.
The fragrance embodies a man’s self-assurance and his uniqueness with a blend of woody notes and precious oils while tempering down on the sweetness of bright apple element. The fragrance evokes a richer and stronger masculine scent that is composed of spices and orange blossom. There is a hint of sandalwood, vetiver and cedar wood in the composition that yet again marks the house’s eminence in the world of luxurious cologne.
Portrayed by Hollywood star Gerard Butler, whose philosophy epitomizes Hugo Boss man’s principles: to not confine success and really living life, Boss Bottled Intense highlights the unprecedented machismo, moving away from the Renaissance embodiments, a 21st-century gentleman can be two things: class and sophistication. And they are well rendered in this provocative scent underneath a simple glass bottle. The #manoftoday campaign celebrates that inimitable masculinity through a lifetime pilgrimage and his passion for career and love.
Boss The Scent For Her is available in Hugo Boss outlets from October 2016. The Eau de Parfum collection is available in 30, 50 and 100ml bottles, and is priced from RM 214. Boss the Scent for her Shower Gel (200ml) retails for RM 128; and Boss the Scent for her Body Lotion (200ml) retails for RM 139.
Boss Bottled Intense Eau de Parfum is available in Hugo Boss outlets from August 2016.The 50ml bottle is priced at RM 292 and the 100ml edition at RM 388.