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Be Aware: Estee Lauder supports breast cancer

We are already half way through October, a month that witnesses tremendous support towards breast cancer awareness initiatives, including exhibitions and fund raising events across Malaysia.

Through the decades, countless public welfare advocates, brands and celebrities alike, have tirelessly devoted their efforts towards raising awareness for breast cancer as well as fund raising for the Cancer Research Foundation. But no individual can do it alone, it takes our whole community to amplify the cause’s purpose.

One of the prominent events that we were proud to get involved was The Pink October campaign held by The Majestic Hotel Kuala Lumpur. Along with a fund raising drive that goes to the PRIDE Foundation for better access to cancer treatment, the hotel also hosted a pink-inspired afternoon tea as part of the Pink Ribbon movement to raise awareness for this cause.

Pink inspired afternoon tea Majestic Hotel KL
Pink-inspired afternoon tea at Majestic Hotel Kuala Lumpur

Estée Lauder’s Journey Of Strength campaign is also progressing to its last photography exhibition (from 24th – 30th October, The Gardens Mall). As the creator of Pink Ribbon symbol, the beauty brand has been most vocal on raising breast cancer awareness for the past two decades. Its highlighted events  include numerous charity runs and the infamous Illumination Project that coloured major landmarks in Malaysia in pink.

Here are the best 5 Estée Lauder products that everyone can purchase to help. Profits will be donated directly to the Breast Cancer Welfare Association Malaysia, National Cancer Society Malaysia, Cancer Research Malaysia and Academy of Medicine Malaysia.

1 /5

Pink Perfection Colour Collection, RM 240

This elegant makeup palette is the house’s limited pink edition that represents its breast cancer awareness campaign. It features Pure Colour Envy eye shadows, a Pure Colour Envy blush and a Pure Colour Envy lipstick, in their bestselling shades. The product’s opulent pink packaging is a nod to the initiative.

2 /5

Be Envied Lipstick Collection, RM 130

Possibly one of the best lipsticks in the market, the Pure Colour Envy set comes with a luxe navy case and four travel-sized lipsticks with shades that include Impassioned, Daring, Ambitious Pink and Powerful – perfect for all skin tones.

3 /5

Modern Muse Chic fragrance (100ml), RM 470

New to the exclusive beauty buys for this year’s campaign, the Modern Muse Chic fragrance is the one not to miss. This perfume is inspired by a woman’s vivacious lifestyle that is filled with creativity, a scent that can lift up everyone’s spirit with an intriguing mix of vivid florals and ebony wood accords. The subtle kick of floral woody musk evokes an inspiring sense of style.

4 /5

Crescent White UV Base set, RM 190

Having been on the market for decades, Estée Lauder is nothing less than a skincare connoisseur. The brand’s Crescent White products are every woman’s favourite. For this campaign, they feature a limited set of Crescent White UV Base SPF50/PA++++ (30ml), Crescent White Lotion (15ml), Crescent White Cleanser (15ml), Crescent White Rich Cream (15ml) for a well-rounded beauty solution. Suitable for all skin types.

5 /5

Lifting/Firming Essentials set, RM 403

Achieve radiant beauty without excessive makeup with this complete set of firming essentials. The product aims to refine your facial contouring and its elasticity through high-performance creams and serums. The set includes Resilience Lift Firming/Sculpting Face and Neck Crème, New Dimension Shape + Fill Expert Serum, Advanced Night Repair Synchronized Recovery Complex II and Perfectly Clean Multi-Action Foam Cleanser/Purifying Mask. While the Resilience Lift focuses on sculpting your skin and smoothening out visible wrinkles, the New Dimension serum will give it a radiant look, especially on the cheeks and jawline. For night time, you can pair it with the Advanced Night Repair. A few drops before applying the serum will boost your skin’s natural renewal, giving it an ageless beauty.

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