Protesting on the streets is not the only way to show support.

As the world of beauty continues to grow, so is the variety of products. You can find a product for every single need and concern, but there’s still an unspoken truth about the beauty community — a lack of black-owned beauty brands in the mainstream line.

People of colour often find themselves in an endless search of foundation shades, highlighters, bronzers and blushers that actually match deeper skin tones. It’s a cold hard fact that they are often ignored.

That is starting to change; mainstream beauty brands are starting to be much more diverse with foundation shades that covers the entire rainbow. But it’s time to show support to these black-owned beauty brands instead, not just now in aligned with the Black Lives Matter movement, but always.

Fenty Beauty

Fenty Beauty has always been known as the brand that’s always known for its inclusivity and its famous founder. Rihanna launched the brand in 2017 and the Pro Filt’r Soft Matte Longwear Foundation was its debut product, offering a wide range of shades from the palest to the darkest shades.

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Juvia's Place

Did you realise that the brand’s I Am Magic Foundation shades are labelled from darkest to lightest — instead of the usual lightest to darkest? Juvia’s Place is also one of the most notable black-owned beauty brands in the market. We’re pretty sure you have seen one or many of the brand’s colourful eyeshadow palettes on social media.

Pat McGrath Labs

Celebrity makeup artist turned beauty mogul Pat McGrath is one that also needs no introduction. Her products are highly praised in the beauty industry for its luxurious packaging and quality. In every makeup enthusiasts’ wishlist will surely have a Mothership eyeshadow palette or any of her MatteTrance lipstick.

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UOMA Beauty

UOMA Beauty is founded by Nigerian-born, LA & London-based former beauty executive Sharon Chuter. It’s a brand that’s rebellious, innovative, and most importantly, created for all. UOMA, pronounced as uh-mah, simply means beautiful, and the brand believes that beauty starts the moment you decide to be yourself. UOMA Beauty offers international shipping.

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Crayon Case

These are the type of ‘stationeries’ we’s want to bring to school instead of our boring books and pencils. Crayon Case’s became worldwide famous thanks to Jeffree Star’s review on the Box of Crayons eyeshadow palette, making it ‘Jeffree Star Approved’. Reynell Steward, already a known figure in the social media industry, launched the brand in 2017. The Box of Crayons is one of her first launches, followed by other makeup products with packaging that is equally cute as the first.

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Beauty Bakerie

We squeal in joy whenever we see any new Beauty Bakerie launches; have you seen their candy-inspired products? Beauty Bakerie is all about being sweet and to sweeten the lives of others. Controversy (with another beauty mogul) aside, the brand is proud to be cruelty and paraben-free, vegan and also smudge-proof for all its products.

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Range Beauty

When it comes to clean beauty brands that focus entirely on people of colour, there are not many to begin with. Range Beauty decided to step in to fill up that gap, with products catered for the ‘forgotten shades’. Their products do not contain mineral oil, parabens, paraffin, petroleum, sulphate, phthalates, synthetic dyes and fragrances, and talc — basically, all the nasties.

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Jolin Lee
Unlike most modern-day millennials, Jolin does not need caffeine or alcohol to power through the day (and night). Her eye for beauty is as sharp as her eyeliner flick, and she can spot your unblended eye makeup from a mile away.